Question 1

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Accepted Answer

A) True 
 B)False

Question 2

Historically, Nivea skin care products were marketed and sold exclusively to women. A new product line called Nivea for Men has been recently introduced and is targeted to men and is considered differentiated marketing.

Accepted Answer

A) True 
 B)False

Question 3

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

Accepted Answer

A) True 
 B)False

Question 4

How can Chinese Canadian consumers be described?

Accepted Answer

A)  as trusting in family, hardworking, and thrifty 
B)  as having a preference for North American food products and groceries 
C)  as being part of a homogenous segment 
D)  as more likely to obtain information about products and services from national media sources 
A)  as trusting in family, hardworking, and thrifty 
B)  as having a preference for North American food products and groceries 
C)  as being part of a homogenous segment 
D)  as more likely to obtain information about products and services from national media sources

Question 5

When a product or service purchased by a business does not contribute directly to the production of other goods, such as legal services, it is defined as a consumer product.

Accepted Answer

A) True 
 B)False

Question 6

Singles, families, and retirees could be considered market segments for a company promoting travel packages.

Accepted Answer

A) True 
 B)False

Question 7

A census metropolitan area (CMA) is considered to be the largest government classification of urban data in Canada.

Accepted Answer

A) True 
 B)False

Question 8

Why would a company use a positioning map?

Accepted Answer

A)  It is used primarily by companies utilizing undifferentiated marketing strategies. 
B)  IT can be used only for already successful products in the market. 
C)  It shows how consumers view a product relative to competitive products. 
D)  It outlines how to introduce a new product to the marketplace. 
A)  It is used primarily by companies utilizing undifferentiated marketing strategies. 
B)  IT can be used only for already successful products in the market. 
C)  It shows how consumers view a product relative to competitive products. 
D)  It outlines how to introduce a new product to the marketplace.

Question 9

What term refers to goods and services purchased by the ultimate user for personal use?

Accepted Answer

A)  personal products 
B)  purchased products 
C)  consumer products 
D)  commercial products 
A)  personal products 
B)  purchased products 
C)  consumer products 
D)  commercial products

Question 10

Marketers have labelled people who were in the 17-22-year-old age bracket at the time of the September 11, 2001 terrorist attacks the 9/11 Generation.

Accepted Answer

A) True 
 B)False

Question 11

Identify and describe four strategies for reaching target markets.

Accepted Answer

a. Undifferentiated marketing, also know

Question 12

Describe the VALS segmentation system.

Accepted Answer

VALS, an acronym for VAlues and LifeStyl

Question 13

What type of segmentation is a company that markets its breakfast cereal to children using to segment its markets?

Accepted Answer

A)  psychographic 
B)  demographic 
C)  end-use 
D)  geographic 
A)  psychographic 
B)  demographic 
C)  end-use 
D)  geographic

Question 14

Which age group would marketers of life insurance most likely target?

Accepted Answer

A)  teenagers 
B)  between 25 and 35 years old 
C)  baby boomers 
D)  over 60 years old 
A)  teenagers 
B)  between 25 and 35 years old 
C)  baby boomers 
D)  over 60 years old

Question 15

A positioning map provides a valuable tool to help position products by graphically illustrating consumers' perceptions of competing products within an industry.

Accepted Answer

A) True 
 B)False

Question 16

Some industries that might benefit from the empty-nester life cycle are the travel, restaurant, and automotive industries, along with vacation real estate and institutions of higher education.

Accepted Answer

A) True 
 B)False

Question 17

What factor sets the upper limit on demand generated by a particular market segment?

Accepted Answer

A)  market potential for the segment under analysis 
B)  market share held by the firm 
C)  geographic dispersion of potential customers 
D)  lifestyle characteristics of area population 
A)  market potential for the segment under analysis 
B)  market share held by the firm 
C)  geographic dispersion of potential customers 
D)  lifestyle characteristics of area population

Question 18

How might business products be identified?

Accepted Answer

A)  as goods and services purchased for use either directly or indirectly in the production of other goods and services for resale 
B)  as goods and services of any kind bought for use in the home, but sold later as used items 
C)  as goods and services, such as legal services, that can be bought by businesses or individuals but do not enter into the production of finished goods 
D)  as goods and services sold in a finished state for use in the home or the business office 
A)  as goods and services purchased for use either directly or indirectly in the production of other goods and services for resale 
B)  as goods and services of any kind bought for use in the home, but sold later as used items 
C)  as goods and services, such as legal services, that can be bought by businesses or individuals but do not enter into the production of finished goods 
D)  as goods and services sold in a finished state for use in the home or the business office

Question 19

What would be the best choice of product to market using an undifferentiated marketing strategy?

Accepted Answer

A)  luxury automobiles 
B)  snack foods 
C)  table salt 
D)  imported wine 
A)  luxury automobiles 
B)  snack foods 
C)  table salt 
D)  imported wine

Question 20

Even though there is a make, model, and colour of car for virtually every taste and budget, automobile manufacturers must still adjust their messages for different market segments.

Accepted Answer

A) True 
 B)False

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Historically, Nivea skin care products were marketed and sold exclusively to women. A new product line called Nivea for Men has been recently introduced and is targeted to men and is considered differentiated marketing.

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

How can Chinese Canadian consumers be described?

When a product or service purchased by a business does not contribute directly to the production of other goods, such as legal services, it is defined as a consumer product.

Singles, families, and retirees could be considered market segments for a company promoting travel packages.

A census metropolitan area (CMA) is considered to be the largest government classification of urban data in Canada.

Why would a company use a positioning map?

What term refers to goods and services purchased by the ultimate user for personal use?

Marketers have labelled people who were in the 17-22-year-old age bracket at the time of the September 11, 2001 terrorist attacks the 9/11 Generation.

Identify and describe four strategies for reaching target markets.

Describe the VALS segmentation system.

What type of segmentation is a company that markets its breakfast cereal to children using to segment its markets?

Which age group would marketers of life insurance most likely target?

A positioning map provides a valuable tool to help position products by graphically illustrating consumers' perceptions of competing products within an industry.

Some industries that might benefit from the empty-nester life cycle are the travel, restaurant, and automotive industries, along with vacation real estate and institutions of higher education.

What factor sets the upper limit on demand generated by a particular market segment?

How might business products be identified?

What would be the best choice of product to market using an undifferentiated marketing strategy?

Even though there is a make, model, and colour of car for virtually every taste and budget, automobile manufacturers must still adjust their messages for different market segments.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters

Exam 9: Marketing Segmentation, Targeting, and Positioning

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Historically, Nivea skin care products were marketed and sold exclusively to women. A new product line called Nivea for Men has been recently introduced and is targeted to men and is considered differentiated marketing.

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

How can Chinese Canadian consumers be described?

When a product or service purchased by a business does not contribute directly to the production of other goods, such as legal services, it is defined as a consumer product.

Singles, families, and retirees could be considered market segments for a company promoting travel packages.

A census metropolitan area (CMA) is considered to be the largest government classification of urban data in Canada.

Why would a company use a positioning map?

What term refers to goods and services purchased by the ultimate user for personal use?

Marketers have labelled people who were in the 17-22-year-old age bracket at the time of the September 11, 2001 terrorist attacks the 9/11 Generation.

Identify and describe four strategies for reaching target markets.

Describe the VALS segmentation system.

What type of segmentation is a company that markets its breakfast cereal to children using to segment its markets?

Which age group would marketers of life insurance most likely target?

A positioning map provides a valuable tool to help position products by graphically illustrating consumers' perceptions of competing products within an industry.

Some industries that might benefit from the empty-nester life cycle are the travel, restaurant, and automotive industries, along with vacation real estate and institutions of higher education.

What factor sets the upper limit on demand generated by a particular market segment?

How might business products be identified?

What would be the best choice of product to market using an undifferentiated marketing strategy?

Even though there is a make, model, and colour of car for virtually every taste and budget, automobile manufacturers must still adjust their messages for different market segments.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters