Exam 9: Marketing Segmentation, Targeting, and Positioning

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -Dividing a population into similar values, beliefs, and lifestyles is called _____.

Explain why the cohort effect is important to marketers.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -A(n) _____ creates a graphical illustration of consumers' perceptions of competing products.

Baby boomers are decreasing in popularity as a market segment due to their declining disposable income.

Describe the three approaches to product-related segmentation.

The Southeast Asian group is the largest ethnic group in Canada.

Sociologists attribute differences in needs and wants between age groups to the cohort effect.

Goods and services generally purchased by manufacturers are classified as business products.

What type marketing strategy focuses on producing several products and pricing, promoting, and distributing them with several marketing mixes designed to satisfy smaller segments?

LuLuLemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, what type of segmentation is LuLuLemon Athletica is using?

A market comprises any person or entity that has the willingness, authority, and purchasing power to buy a product.

CoreLogix Inc. has segmented the market as per product usage rates. They have also developed the relevant profile for each of their segments. What would be the next logical step for them in this process of segmentation?

What is geographic segmentation? How is it useful for marketers?

What is psychographic segmentation based on?

What is the purpose of conducting market segmentation and market opportunity analysis in the second stage of the market segmentation process?

According to Ernst Engel's laws, the percentage of income spent on food rises with increased income.

What are the basic requirements or criteria for effective market segmentation?

Who are baby boomers? Why do marketers target this segment?

What is a frequent flyer program used by an airline an example of?

After a company develops a profile for its market segment and a forecast of market potential, the next step is to estimate market share.