Question 1

What is mobile commerce referred to?

Accepted Answer

A)  M-commerce 
B)  E-commerce 
C)  Technology marketing 
D)  Social media marketing 
A)  M-commerce 
B)  E-commerce 
C)  Technology marketing 
D)  Social media marketing

Question 2

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Accepted Answer

A)  At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B)  If you have to ask the price, the Savannah Gold is not for you. 
C)  While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D)  The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 1-800-333-544 to find out more about this. 
A)  At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B)  If you have to ask the price, the Savannah Gold is not for you. 
C)  While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D)  The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 1-800-333-544 to find out more about this.

Question 3

Which of the following is TRUE of persuasive requests for action?

Accepted Answer

A)  They should always use the direct approach. 
B)  They must begin with a request for some specific action. 
C)  The suggested course of action in these messages should be as easy to follow as possible. 
D)  They should avoid specifying the action required; leave the decision to the audience. 
A)  They should always use the direct approach. 
B)  They must begin with a request for some specific action. 
C)  The suggested course of action in these messages should be as easy to follow as possible. 
D)  They should avoid specifying the action required; leave the decision to the audience.

Question 4

A product's selling points ________.

Accepted Answer

A)  refer to the specific locations at which the product is sold 
B)  are the particular advantages that purchasers can realize from the product 
C)  focus on what the user experiences or gains 
D)  are its most attractive features 
A)  refer to the specific locations at which the product is sold 
B)  are the particular advantages that purchasers can realize from the product 
C)  focus on what the user experiences or gains 
D)  are its most attractive features

Question 5

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Accepted Answer

A) True 
 B)False

Question 6

________ is also known as unsolicited bulk email.

Accepted Answer

The answer of ________ is also known as unsolicited bulk...

Question 7

In marketing, ________ are enthusiastic fans of your company and its products.

Accepted Answer

champions

Question 8

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Accepted Answer

A)  A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B)  If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim. 
C)  Thankfully, for Internet-based marketers, there are no regulations for unsolicited email. 
D)  Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical. 
A)  A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B)  If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim. 
C)  Thankfully, for Internet-based marketers, there are no regulations for unsolicited email. 
D)  Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.

Question 10

Marketing and sales messages may require clearance from company lawyers before being sent.

Accepted Answer

A) True 
 B)False

Question 11

A sales message should always downplay the importance of price.

Accepted Answer

A) True 
 B)False

Question 12

The four-step plan for writing persuasive messages is called the ________ plan.

Accepted Answer

AIDA (atte

Question 13

________ is a mobile app that helps companies monitor social media conversations in real time.

Accepted Answer

The answer of ________ is a mobile app that helps...

Question 14

Using an induction to create logical appeal in a persuasive message involves ________.

Accepted Answer

A)  working from a generalization to a specific conclusion 
B)  working from specific evidence to a general conclusion 
C)  presenting a specific problem and offering a solution 
D)  reasoning from specific evidence to specific evidence 
A)  working from a generalization to a specific conclusion 
B)  working from specific evidence to a general conclusion 
C)  presenting a specific problem and offering a solution 
D)  reasoning from specific evidence to specific evidence

Question 15

Most persuasive messages use a combination of emotional and logical appeals.

Accepted Answer

A) True 
 B)False

What is mobile commerce referred to?

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Which of the following is TRUE of persuasive requests for action?

A product's selling points ________.

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

________ is also known as unsolicited bulk email.

In marketing, ________ are enthusiastic fans of your company and its products.

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Marketing and sales messages may require clearance from company lawyers before being sent.

A sales message should always downplay the importance of price.

The four-step plan for writing persuasive messages is called the ________ plan.

________ is a mobile app that helps companies monitor social media conversations in real time.

Using an induction to create logical appeal in a persuasive message involves ________.

Most persuasive messages use a combination of emotional and logical appeals.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

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Exam 9: Writing Persuasive Messages

What is mobile commerce referred to?

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Which of the following is TRUE of persuasive requests for action?

A product's selling points ________.

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

________ is also known as unsolicited bulk email.

In marketing, ________ are enthusiastic fans of your company and its products.

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Marketing and sales messages may require clearance from company lawyers before being sent.

A sales message should always downplay the importance of price.

The four-step plan for writing persuasive messages is called the ________ plan.

________ is a mobile app that helps companies monitor social media conversations in real time.

Using an induction to create logical appeal in a persuasive message involves ________.

Most persuasive messages use a combination of emotional and logical appeals.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters