Question 1

________ encourage potential buyers to make a decision there and then.

Accepted Answer

The answer of ________ encourage potential buyers to make a...

Question 2

Describe ways in which you can minimize the importance of price in a sales letter. Also outline ways in which you can address audience objections to the price of your product.

Accepted Answer

If you wish to downplay price in your sa

Question 3

In marketing and sales messages, what is the primary difference between selling points and benefits?

Accepted Answer

A)  Selling points are ethical to use whereas benefits are not. 
B)  Selling points focus on the user rather than the product. 
C)  Selling points focus on the product rather than the user. 
D)  Selling points are unethical to use whereas benefits are not. 
A)  Selling points are ethical to use whereas benefits are not. 
B)  Selling points focus on the user rather than the product. 
C)  Selling points focus on the product rather than the user. 
D)  Selling points are unethical to use whereas benefits are not.

Question 4

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce. What type of persuasive business message does this constitute?

Accepted Answer

A)  Persuasive requests for action 
B)  Persuasive presentation of ideas 
C)  Persuasive requests for proposal 
D)  Persuasive claims 
A)  Persuasive requests for action 
B)  Persuasive presentation of ideas 
C)  Persuasive requests for proposal 
D)  Persuasive claims

Question 5

In marketing and sales communications, it is illegal to ________.

Accepted Answer

A)  offer money-back guarantees 
B)  make implied claims that are deceptive 
C)  use bait-and-switch advertising 
D)  exclude important information 
A)  offer money-back guarantees 
B)  make implied claims that are deceptive 
C)  use bait-and-switch advertising 
D)  exclude important information

Question 6

The aim of gestural computing is to let users control computers and other digital devices through motion.

Accepted Answer

A) True 
 B)False

Question 7

The demographics of a group of individuals can include information about their ________.

Accepted Answer

A)  personalities 
B)  attitudes 
C)  education 
D)  lifestyles 
A)  personalities 
B)  attitudes 
C)  education 
D)  lifestyles

Question 8

How would you increase the emotional appeal of the following persuasive message?
"Our soup kitchen provides food to over a hundred homeless people every day. We get no funds for this from the government, and our funding comes exclusively from private individuals and corporations. Please consider contributing time and/or money to our group to help us run these soup kitchens. To make a contribution call 416-123-4567."

Accepted Answer

(Answers will vary.) The answer should c

Question 9

Which of the following is an example of an analogy?

Accepted Answer

A)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage. 
B)  Our office operates like a wolf pack with one Alpha male on top and everyone else answering to him. 
C)  The results of this survey showed that people like our product more than our competitor's product. 
D)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items. 
A)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage. 
B)  Our office operates like a wolf pack with one Alpha male on top and everyone else answering to him. 
C)  The results of this survey showed that people like our product more than our competitor's product. 
D)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items.

Question 10

Which of the following is TRUE about the use of the AIDA model in organizing persuasive messages?

Accepted Answer

A)  AIDA is a unidirectional method that essentially talks at audiences, not with them. 
B)  The AIDA model can only use the indirect approach to persuasive messages. 
C)  AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience. 
D)  The AIDA model is tailor-made for using the direct approach in persuasive messages. 
A)  AIDA is a unidirectional method that essentially talks at audiences, not with them. 
B)  The AIDA model can only use the indirect approach to persuasive messages. 
C)  AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience. 
D)  The AIDA model is tailor-made for using the direct approach in persuasive messages.

Question 11

Which of the following is TRUE about organizing your information for persuasive messages?

Accepted Answer

A)  Persuasive messages should be about you, the sender, and not about the receiver. 
B)  Persuasive messages should have as wide a scope as possible. 
C)  Most persuasive messages use the direct approach. 
D)  When you have a close relationship with your audience and the message is welcome, the direct approach can be effective. 
A)  Persuasive messages should be about you, the sender, and not about the receiver. 
B)  Persuasive messages should have as wide a scope as possible. 
C)  Most persuasive messages use the direct approach. 
D)  When you have a close relationship with your audience and the message is welcome, the direct approach can be effective.

Question 12

A(n) ________ appeal is aimed at your audience's feelings and sympathies.

Accepted Answer

The answer of A(n) ________ appeal is aimed at your...

Question 13

When you use specific evidence to support a general conclusion, the type of persuasive reasoning you are using is called ________.

Accepted Answer

The answer of When you use specific evidence to support...

Question 14

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Attention 
B)  Action 
C)  Analysis 
D)  Assessment 
A)  Attention 
B)  Action 
C)  Analysis 
D)  Assessment

Question 16

"It is widely believed that the economy is now well on its way to recovery. Therefore, it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Accepted Answer

A)  induction 
B)  analogy 
C)  abductive reasoning 
D)  deduction 
A)  induction 
B)  analogy 
C)  abductive reasoning 
D)  deduction

Question 17

Which of the following statements describes only a selling feature of a product and not a benefit?

Accepted Answer

A)  This toothpaste tastes so good, your child will look forward to brushing. 
B)  The babysitting services on our cruises allow you to reconnect with your partner. 
C)  The superior suspension on this SUV will help you take on any terrain. 
D)  This computer features 4GB of RAM and an integrated graphic card. 
A)  This toothpaste tastes so good, your child will look forward to brushing. 
B)  The babysitting services on our cruises allow you to reconnect with your partner. 
C)  The superior suspension on this SUV will help you take on any terrain. 
D)  This computer features 4GB of RAM and an integrated graphic card.

Question 18

To establish your credibility when persuading a hostile or skeptical audience, you should do all of the following EXCEPT ________.

Accepted Answer

A)  use jargon and technical terms 
B)  name your sources 
C)  establish common ground with the audience 
D)  provide objective evidence for the claims and promises you make 
A)  use jargon and technical terms 
B)  name your sources 
C)  establish common ground with the audience 
D)  provide objective evidence for the claims and promises you make

Question 19

Which of the following statements describes a benefit of a product?

Accepted Answer

A)  Get a car loan with no money down and a 0% interest rate. 
B)  Our gyms are designed to make you feel comfortable and positive. 
C)  Our food bank provides nutritious food to 200 homeless people every day. 
D)  This digital camera has a resolution of 8 megapixels. 
A)  Get a car loan with no money down and a 0% interest rate. 
B)  Our gyms are designed to make you feel comfortable and positive. 
C)  Our food bank provides nutritious food to 200 homeless people every day. 
D)  This digital camera has a resolution of 8 megapixels.

Question 20

In a persuasive claim, it is important to ________.

Accepted Answer

A)  avoid spelling out the desired resolution to the problem 
B)  close on a threat to terminate the relationship if the case is not resolved 
C)  avoid mentioning how the organization or individual is responsible for the problem 
D)  give your reader a good reason for granting your claim 
A)  avoid spelling out the desired resolution to the problem 
B)  close on a threat to terminate the relationship if the case is not resolved 
C)  avoid mentioning how the organization or individual is responsible for the problem 
D)  give your reader a good reason for granting your claim

________ encourage potential buyers to make a decision there and then.

Describe ways in which you can minimize the importance of price in a sales letter. Also outline ways in which you can address audience objections to the price of your product.

In marketing and sales messages, what is the primary difference between selling points and benefits?

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce. What type of persuasive business message does this constitute?

In marketing and sales communications, it is illegal to ________.

The aim of gestural computing is to let users control computers and other digital devices through motion.

The demographics of a group of individuals can include information about their ________.

Which of the following is an example of an analogy?

Which of the following is TRUE about the use of the AIDA model in organizing persuasive messages?

Which of the following is TRUE about organizing your information for persuasive messages?

A(n) ________ appeal is aimed at your audience's feelings and sympathies.

When you use specific evidence to support a general conclusion, the type of persuasive reasoning you are using is called ________.

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

"It is widely believed that the economy is now well on its way to recovery. Therefore, it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Which of the following statements describes only a selling feature of a product and not a benefit?

To establish your credibility when persuading a hostile or skeptical audience, you should do all of the following EXCEPT ________.

Which of the following statements describes a benefit of a product?

In a persuasive claim, it is important to ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

________ encourage potential buyers to make a decision there and then.

Describe ways in which you can minimize the importance of price in a sales letter. Also outline ways in which you can address audience objections to the price of your product.

In marketing and sales messages, what is the primary difference between selling points and benefits?

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce. What type of persuasive business message does this constitute?

In marketing and sales communications, it is illegal to ________.

The aim of gestural computing is to let users control computers and other digital devices through motion.

The demographics of a group of individuals can include information about their ________.

Which of the following is an example of an analogy?

Which of the following is TRUE about the use of the AIDA model in organizing persuasive messages?

Which of the following is TRUE about organizing your information for persuasive messages?

A(n) ________ appeal is aimed at your audience's feelings and sympathies.

When you use specific evidence to support a general conclusion, the type of persuasive reasoning you are using is called ________.

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

"It is widely believed that the economy is now well on its way to recovery. Therefore, it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Which of the following statements describes only a selling feature of a product and not a benefit?

To establish your credibility when persuading a hostile or skeptical audience, you should do all of the following EXCEPT ________.

Which of the following statements describes a benefit of a product?

In a persuasive claim, it is important to ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters