Exam 9: Writing Persuasive Messages

Information about the personality, attitudes, lifestyle, and other psychological characteristics of a group of individuals constitutes their ________.

With employees, especially if the information is neutral, you should choose the ________ approach.

Companies must disclose when they give products to online reviewers.

The bulk of your persuasive business messages will involve ________.

The AIDA model can use either a direct or an indirect approach.

A message that attempts to change an audience's attitudes, beliefs, or actions is a ________ message.

When trying to persuade a skeptical or hostile audience, you should use complex and technical language to demonstrate your competence in the area.

To de-emphasize price, look for ways to increase the perceived value of the purchase and decrease the perceived cost.

Describe two key steps when analyzing your audience for a persuasive message.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts, if TRUE, would prove the cause and effect relationship implied in this message?

Which of the following information, if TRUE, would make Total Foods vulnerable to being penalized by the Office of Consumer Affairs?

Which of the following is TRUE about the use of emotional and logical appeals in persuasive messages?

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product, you would be using what kind of approach?

When creating logical appeal with ________, you work from a generalization to a specific conclusion.

Which of the following persuasive messages would constitute a sales message?

Using an indirect approach in persuasive messages involves ________.

________ is when behaviourally targeted ads follow users even as they move on to other websites.

If your sales letter appeals to ________, you are legally obligated to honour their contracts. At the same time, however, the law permits this demographic to cancel their contracts and return the merchandise to you.

When writing promotional messages for social media, it is important to ________.

________ tracks the online behaviour of website visitors and serves up ads based on what they seem to be interested in.