Exam 9: Writing Persuasive Messages

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Emotional and logical appeals work together by ________.

To be convincing, it is important to overestimate your credibility.

Online marketers must obtain consent from parents before collecting personal information about children.

When planning persuasive messages, do all of the following EXCEPT ________.

The benefits of a product focus on ________.

Unlike other business messages, successful marketing and sales messages start with an analysis of the competition.

Explain when you should use an emotional versus a logical appeal to persuade an audience.

Companies that coordinate with product champions and social media influencers have a degree of responsibility for what those people say to the public.

In a social media environment, persuasive efforts require a more ________ approach.

What is bait and switch advertising?

Information about the personality, attitudes, lifestyle, and other psychological characteristics of an individual is called ________.

The most effective main idea for persuasive messages is ________.

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Persuasive presentations of ideas are made in situations where you ________.

In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products.

Which of the following uses a deductive approach to persuasion?

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

Which of the following statements uses a deductive approach to persuasion?

Marketing messages ________.