Question 1

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

Accepted Answer

A)  You should be able to isolate the impact of a specific factor before assuming that it's the cause of whatever effect you're discussing. 
B)  You should try to support your claim by restating it in different words. 
C)  You should try to attack your opponent's character, not the argument your opponent is making. 
D)  You should try to reduce a complex situation to a simple "either/or" statement if the situation isn't that simple or clear-cut. 
A)  You should be able to isolate the impact of a specific factor before assuming that it's the cause of whatever effect you're discussing. 
B)  You should try to support your claim by restating it in different words. 
C)  You should try to attack your opponent's character, not the argument your opponent is making. 
D)  You should try to reduce a complex situation to a simple "either/or" statement if the situation isn't that simple or clear-cut.

Question 2

The most attractive features of an idea or product are its ________.

Accepted Answer

The answer of The most attractive features of an idea...

Question 3

When putting together persuasive arguments, what common mistakes should you avoid?

Accepted Answer

Using a hard sell.
Resisting c

Question 4

The bulk of your persuasive business messages will involve requests for action.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of an analogy?

Accepted Answer

A)  The results of this survey showed that people like our product more than our competitor's product. 
B)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items. 
C)  Our office operates like a pride of lions with one Alpha male on top and everyone else answering to him. 
D)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage. 
A)  The results of this survey showed that people like our product more than our competitor's product. 
B)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items. 
C)  Our office operates like a pride of lions with one Alpha male on top and everyone else answering to him. 
D)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage.

Question 6

Because marketing and sales messages usually encounter objections, try and anticipate every question your audience may want to ask and address as many as you can.

Accepted Answer

A) True 
 B)False

Question 7

Why are persuasive messages more difficult to write than routine messages?

Accepted Answer

A)  Because they necessarily involve getting people to act against their own best interests 
B)  Because they invariably convey negative news to the audience 
C)  Because they are always unethical, and often illegal, to use 
D)  Because they ask audiences to give something of value or take substantial action 
A)  Because they necessarily involve getting people to act against their own best interests 
B)  Because they invariably convey negative news to the audience 
C)  Because they are always unethical, and often illegal, to use 
D)  Because they ask audiences to give something of value or take substantial action

Question 8

Even if you label a product "as is," under law you are still required to offer customers a refund.

Accepted Answer

A) True 
 B)False

Question 9

An effective persuasive claim should avoid ________.

Accepted Answer

A)  reviewing the facts of the case 
B)  using a complaining tone 
C)  being specific about how the problem should be resolved 
D)  closing on a positive note 
A)  reviewing the facts of the case 
B)  using a complaining tone 
C)  being specific about how the problem should be resolved 
D)  closing on a positive note

Question 10

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

Accepted Answer

A)  opt to leave out important information 
B)  use letters from satisfied customers as the only proof for their claims 
C)  make deceptive claims as long as they are not stated explicitly 
D)  collect information from customers 
A)  opt to leave out important information 
B)  use letters from satisfied customers as the only proof for their claims 
C)  make deceptive claims as long as they are not stated explicitly 
D)  collect information from customers

Question 11

When writing a persuasive message, ________.

Accepted Answer

A)  imply how the audience has made poor choices in the past 
B)  be forthright and direct regardless of the cultural context 
C)  use complex language to show the audience you know what you are talking about 
D)  persuade with logic, evidence, and compelling narratives 
A)  imply how the audience has made poor choices in the past 
B)  be forthright and direct regardless of the cultural context 
C)  use complex language to show the audience you know what you are talking about 
D)  persuade with logic, evidence, and compelling narratives

Question 12

In most cases, you can't use a person's name, photograph, or other identity for marketing purposes without permission.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Defend 
B)  Desire 
C)  Design 
D)  Demonstrate 
A)  Defend 
B)  Desire 
C)  Design 
D)  Demonstrate

Question 14

Sales messages ________.

Accepted Answer

A)  usher potential buyers through the purchasing process without asking them to make an immediate decision 
B)  focus on such tasks as introducing new brands to the public and reminding buyers that a particular product is available 
C)  encourage customers to seek more information about a product 
D)  encourage potential buyers to make a purchase decision then and there 
A)  usher potential buyers through the purchasing process without asking them to make an immediate decision 
B)  focus on such tasks as introducing new brands to the public and reminding buyers that a particular product is available 
C)  encourage customers to seek more information about a product 
D)  encourage potential buyers to make a purchase decision then and there

Question 15

Most persuasive messages use the indirect approach.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would be considered an emotional appeal?

Accepted Answer

A)  Daycare issues are cited as the number one reason for employee unscheduled days off. 
B)  When parents need to leave work to pick up sick children from daycare or stay home with them, this often creates an unfair burden on other employees to pick up the slack. 
C)  In the last six months, HR has logged 14 complaints from employees who say they have to take on extra work when colleagues leave the office to pick up children from daycare. 
D)  In exit surveys, 24 departing employees mentioned the need to balance family and work as the primary reason for leaving. 
A)  Daycare issues are cited as the number one reason for employee unscheduled days off. 
B)  When parents need to leave work to pick up sick children from daycare or stay home with them, this often creates an unfair burden on other employees to pick up the slack. 
C)  In the last six months, HR has logged 14 complaints from employees who say they have to take on extra work when colleagues leave the office to pick up children from daycare. 
D)  In exit surveys, 24 departing employees mentioned the need to balance family and work as the primary reason for leaving.

Question 17

When using an analogy to create logical appeal, you ________.

Accepted Answer

A)  work from specific evidence to a general conclusion 
B)  work from a generalization to a specific conclusion 
C)  reason from specific evidence to specific evidence 
D)  present a specific problem and suggest a solution 
A)  work from specific evidence to a general conclusion 
B)  work from a generalization to a specific conclusion 
C)  reason from specific evidence to specific evidence 
D)  present a specific problem and suggest a solution

Question 18

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

Accepted Answer

The answer of Your ________ is your capability of being...

Question 19

________ is an essential element of persuasion. If people don't believe in you, they won't believe in what you're promoting

Accepted Answer

The answer of ________ is an essential element of persuasion....

Question 20

An analogy lets you ________.

Accepted Answer

A)  reason from specific evidence to a general conclusion 
B)  reason from one specific evidence to another specific evidence 
C)  reason from a generalization to a specific conclusion 
D)  do all of the above 
A)  reason from specific evidence to a general conclusion 
B)  reason from one specific evidence to another specific evidence 
C)  reason from a generalization to a specific conclusion 
D)  do all of the above

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

The most attractive features of an idea or product are its ________.

When putting together persuasive arguments, what common mistakes should you avoid?

The bulk of your persuasive business messages will involve requests for action.

Which of the following is an example of an analogy?

Because marketing and sales messages usually encounter objections, try and anticipate every question your audience may want to ask and address as many as you can.

Why are persuasive messages more difficult to write than routine messages?

Even if you label a product "as is," under law you are still required to offer customers a refund.

An effective persuasive claim should avoid ________.

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

When writing a persuasive message, ________.

In most cases, you can't use a person's name, photograph, or other identity for marketing purposes without permission.

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Sales messages ________.

Most persuasive messages use the indirect approach.

Which of the following would be considered an emotional appeal?

When using an analogy to create logical appeal, you ________.

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

________ is an essential element of persuasion. If people don't believe in you, they won't believe in what you're promoting

An analogy lets you ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

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Exam 9: Writing Persuasive Messages

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

The most attractive features of an idea or product are its ________.

When putting together persuasive arguments, what common mistakes should you avoid?

The bulk of your persuasive business messages will involve requests for action.

Which of the following is an example of an analogy?

Because marketing and sales messages usually encounter objections, try and anticipate every question your audience may want to ask and address as many as you can.

Why are persuasive messages more difficult to write than routine messages?

Even if you label a product "as is," under law you are still required to offer customers a refund.

An effective persuasive claim should avoid ________.

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

When writing a persuasive message, ________.

In most cases, you can't use a person's name, photograph, or other identity for marketing purposes without permission.

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Sales messages ________.

Most persuasive messages use the indirect approach.

Which of the following would be considered an emotional appeal?

When using an analogy to create logical appeal, you ________.

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

________ is an essential element of persuasion. If people don't believe in you, they won't believe in what you're promoting

An analogy lets you ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters