Exam 9: Writing Persuasive Messages

"Our profits were up by 10 percent last quarter. Employee turnover has been cut by almost half from last year. Last, but not the least, our market share has increased by 15 percent over the past 9 months. Considering these figures, we can safely say that our short-term growth strategy has been a great success." Identify the reasoning method used in this message to create logical appeal.

According to the federal Office of Consumer Affairs, ________.

When putting together persuasive arguments, ________.

In Canada, the federal Office of Customer Affairs provides protection from advertisers that violate federal standards of truthful advertising.

If you are an employee writing to the CEO, you should use the direct approach.

Many marketing and sales messages rely heavily on emotional appeals, but most persuasive business messages rely more on ________.

A persuasive claim should close ________.

You are manager at "Club Indigo," a company that manufactures and retails stylish, affordable office wear for men and women. The company has over 50 retail stores across the country and an online store. You wish to announce the launch of your new Fall-Winter collection to customers. Craft a message using the AIDA model for this purpose and then adapt the same message for use in social media.

Selling points focus on the product; benefits focus on the buyers.

The attempt to change an audience's attitudes, beliefs, or actions is ________.

Which of the following terms stands for the final phase in the AIDA model of organizing persuasive messages?

All of the following are ways to reinforce your position in persuasive messages, EXCEPT using ________.

Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another (and usually more expensive) product, is called ________.

Information about the age, gender, occupation, income, education, and other quantifiable characteristics of your audience is called ________.

In Alberta, there is a ban on all retail tobacco displays (power walls). Do you agree that the marketing of some products, for example those that carry health risks, should be restricted? Explain your answer and cite examples for support.

When your AIDA message uses the indirect approach and is delivered by memo or email, your subject line should ________.

Providing a sample of the product is usually an effective way of catching the reader's attention.

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

A(n) ________ appeal calls on human reason.

Which of the following statements is an example of a benefit of an LED TV?