Question 1

In a claim letter, the opening should ________.

Accepted Answer

A)  specify a deadline for action 
B)  clearly indicate how denial of the claim will lead to unfavorable consequences for the individual or organization 
C)  outline the problem 
D)  reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
A)  specify a deadline for action 
B)  clearly indicate how denial of the claim will lead to unfavorable consequences for the individual or organization 
C)  outline the problem 
D)  reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship

Question 2

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

Accepted Answer

A) True 
 B)False

Question 3

You are the President of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the Club's journal. How would you go about organizing the information in your persuasive message?

Accepted Answer

A)  You would first explain your reasons and build interest before asking for a decision or for action. 
B)  You would state the purpose of your message in the first line and then build your case. 
C)  You would only imply the purpose of your message and not state it clearly to avoid being perceived as pushy. 
D)  You would present your problem but avoid suggesting a solution, thus showing respect for the receiver. 
A)  You would first explain your reasons and build interest before asking for a decision or for action. 
B)  You would state the purpose of your message in the first line and then build your case. 
C)  You would only imply the purpose of your message and not state it clearly to avoid being perceived as pushy. 
D)  You would present your problem but avoid suggesting a solution, thus showing respect for the receiver.

Question 4

Identifying your sources will help you to establish credibility.

Accepted Answer

A) True 
 B)False

Question 5

The first task in planning persuasive messages is to gather information.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a guideline to address audience objections in a persuasive message?

Accepted Answer

A)  Avoid addressing objections not pointed out by the audience. 
B)  When presenting the pros and cons of each option in a situation, avoid making a recommendation to the audience. 
C)  Anticipate as many objections as you can and address them before your audience brings them up. 
D)  It is important to offer a sincere apology for each objection raised by the audience. 
A)  Avoid addressing objections not pointed out by the audience. 
B)  When presenting the pros and cons of each option in a situation, avoid making a recommendation to the audience. 
C)  Anticipate as many objections as you can and address them before your audience brings them up. 
D)  It is important to offer a sincere apology for each objection raised by the audience.

Question 7

If you aim to change someone's attitudes, beliefs, or actions, it is vital to understand his or her ________, the combination of forces that drive people to satisfy their needs.

Accepted Answer

A)  satisfaction quotient 
B)  concerns 
C)  personality 
D)  motivation 
A)  satisfaction quotient 
B)  concerns 
C)  personality 
D)  motivation

Question 8

Outline at least four ethical and legal aspects that must be considered when developing marketing and sales messages.

Accepted Answer

1. Marketing and sales messages must be

Question 9

In Canada, legislation called the ________ prohibits misleading advertising.

Accepted Answer

The answer of In Canada, legislation called the ________ prohibits...

Question 10

Which of the following is a common mistake made when developing persuasive arguments?

Accepted Answer

A)  Connecting with your audience on an emotional level 
B)  Resisting compromise 
C)  Using a conversational approach 
D)  Using vivid language 
A)  Connecting with your audience on an emotional level 
B)  Resisting compromise 
C)  Using a conversational approach 
D)  Using vivid language

Question 11

________ computing let users control computers and other digital devices through motion, such as waving your hands or moving your eyes.

Accepted Answer

The answer of ________ computing let users control computers and...

Question 12

To improve your credibility, it is important to establish common ground because it will help your audience to ________.

Accepted Answer

A)  see both sides of the issue 
B)  identify with you 
C)  be objective 
D)  do all of the above 
A)  see both sides of the issue 
B)  identify with you 
C)  be objective 
D)  do all of the above

Question 13

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Accepted Answer

A)  It uses a faulty analogy. 
B)  It fails to use jargon and is too simple. 
C)  It makes hasty generalizations. 
D)  It supports a claim by restating it in different words. 
A)  It uses a faulty analogy. 
B)  It fails to use jargon and is too simple. 
C)  It makes hasty generalizations. 
D)  It supports a claim by restating it in different words.

Question 14

What are the guidelines for developing an effective persuasive claim?

Accepted Answer

The key ingredients of a good persuasive

Question 15

What is a recent and hot development in advertising?

Accepted Answer

A)  Social media 
B)  Mobile commerce 
C)  E-commerce 
D)  Bots 
A)  Social media 
B)  Mobile commerce 
C)  E-commerce 
D)  Bots

Question 16

"After a grueling five-hour hike up the hill, the Jungle Lodge seemed like heaven, only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St. Peter." This sentence creates logical appeal by using the reasoning method of ________.

Accepted Answer

A)  deduction 
B)  abductive reasoning 
C)  induction 
D)  analogy 
A)  deduction 
B)  abductive reasoning 
C)  induction 
D)  analogy

Question 17

For a company trying to sell a security system, which of the following would be a logical appeal?

Accepted Answer

A)  Securing possessions 
B)  Protecting family members 
C)  Activating the alarm from bedside so the client can be safe while sleeping 
D)  Providing peace of mind while the client is on holidays 
A)  Securing possessions 
B)  Protecting family members 
C)  Activating the alarm from bedside so the client can be safe while sleeping 
D)  Providing peace of mind while the client is on holidays

Question 18

In the process of merchandising a product, statements of opinion are known as ________, which is perfectly legal as long as you make no deceptive or fraudulent claims.

Accepted Answer

The answer of In the process of merchandising a product,...

Question 19

Effective persuasive techniques are generally the same from culture to culture.

Accepted Answer

A) True 
 B)False

Question 20

Briefly explain the difference between selling points and benefits, giving an example of each.

Accepted Answer

Selling points are the most attractive f

In a claim letter, the opening should ________.

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

You are the President of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the Club's journal. How would you go about organizing the information in your persuasive message?

Identifying your sources will help you to establish credibility.

The first task in planning persuasive messages is to gather information.

Which of the following is a guideline to address audience objections in a persuasive message?

If you aim to change someone's attitudes, beliefs, or actions, it is vital to understand his or her ________, the combination of forces that drive people to satisfy their needs.

Outline at least four ethical and legal aspects that must be considered when developing marketing and sales messages.

In Canada, legislation called the ________ prohibits misleading advertising.

Which of the following is a common mistake made when developing persuasive arguments?

________ computing let users control computers and other digital devices through motion, such as waving your hands or moving your eyes.

To improve your credibility, it is important to establish common ground because it will help your audience to ________.

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

What are the guidelines for developing an effective persuasive claim?

What is a recent and hot development in advertising?

"After a grueling five-hour hike up the hill, the Jungle Lodge seemed like heaven, only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St. Peter." This sentence creates logical appeal by using the reasoning method of ________.

For a company trying to sell a security system, which of the following would be a logical appeal?

In the process of merchandising a product, statements of opinion are known as ________, which is perfectly legal as long as you make no deceptive or fraudulent claims.

Effective persuasive techniques are generally the same from culture to culture.

Briefly explain the difference between selling points and benefits, giving an example of each.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

In a claim letter, the opening should ________.

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

You are the President of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the Club's journal. How would you go about organizing the information in your persuasive message?

Identifying your sources will help you to establish credibility.

The first task in planning persuasive messages is to gather information.

Which of the following is a guideline to address audience objections in a persuasive message?

If you aim to change someone's attitudes, beliefs, or actions, it is vital to understand his or her ________, the combination of forces that drive people to satisfy their needs.

Outline at least four ethical and legal aspects that must be considered when developing marketing and sales messages.

In Canada, legislation called the ________ prohibits misleading advertising.

Which of the following is a common mistake made when developing persuasive arguments?

________ computing let users control computers and other digital devices through motion, such as waving your hands or moving your eyes.

To improve your credibility, it is important to establish common ground because it will help your audience to ________.

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

What are the guidelines for developing an effective persuasive claim?

What is a recent and hot development in advertising?

"After a grueling five-hour hike up the hill, the Jungle Lodge seemed like heaven, only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St. Peter." This sentence creates logical appeal by using the reasoning method of ________.

For a company trying to sell a security system, which of the following would be a logical appeal?

In the process of merchandising a product, statements of opinion are known as ________, which is perfectly legal as long as you make no deceptive or fraudulent claims.

Effective persuasive techniques are generally the same from culture to culture.

Briefly explain the difference between selling points and benefits, giving an example of each.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters