Exam 12: Marketing and Consumer Behavior

Identify an aspect of the technological environment that has enabled many small businesses to compete with large corporations around the world by marketing and selling their products online.

What are some of the situational influences that can affect how buyers behave? Name at least two.

Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ________.

The more loyal a traveler is to a certain hotel chain, the more sensitive he or she is to the room rate at hotels in that chain.

Which of the following is NOT a function of CRM software, which would help a company to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them?

What are some approaches a business could take to nurture good customer relationships?

In business-to-business (B2B)market purchases, purchasing agents often weigh the benefits and the costs in a more systematic fashion than buyers in consumer markets; therefore, sellers don't have to pitch their products at such a sophisticated level as is done in competitive consumer markets.

CRM stands for ________.

Marketing research may suggest better ways and opportunities to provide services to customers.

Successful marketing identifies many ways to increase value to customers, including increasing the perceived benefits of a product whether or not those benefits will actually be experienced by the customer after purchasing the product.

The competitive advantages or core competencies that a company has at its disposal to meet a specified marketing objective are called its ________.

Which of the following is NOT a primary source of data?

From the mid-1920s through the early 1950s, marketing generally took place after the product was developed and produced. What era is this in marketing history? Discuss the role of marketing during this time.

When you have already determined that there is demand for the services of your potential business, your next step is to ________.

Maximizing convenience is one way to increase the value of a product.

Which of the following is NOT a strong ingredient for marketing success?

A rising inflation rate increases the purchasing power of money.

Environmental influences are variables under the direct control of an organization.

When the marketers for Quiznos try to convince you to buy their sandwiches instead of Subway sandwiches, they are ________.