Question 1

Which of the following is NOT one of the most common consumer market segmentation classifications?

Accepted Answer

A) behavioral 
B) home ownership 
C) psychographic 
D) demographic 
A) behavioral 
B) home ownership 
C) psychographic 
D) demographic

Question 2

When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________.

Accepted Answer

A) create marketing after products are developed and produced 
B) create a buyer's market 
C) convince customers to buy existing products 
D) satisfy customer preferences before they are expressed or even known by customers 
A) create marketing after products are developed and produced 
B) create a buyer's market 
C) convince customers to buy existing products 
D) satisfy customer preferences before they are expressed or even known by customers

Question 3

Marketing has evolved over which four general eras?

Accepted Answer

A) innovation, production, sales concept, customer relationship 
B) production concept, production, sales concept, marketing concept 
C) production concept, sales concept, marketing concept, customer relationship 
D) innovation, production concept, sales concept, marketing concept 
A) innovation, production, sales concept, customer relationship 
B) production concept, production, sales concept, marketing concept 
C) production concept, sales concept, marketing concept, customer relationship 
D) innovation, production concept, sales concept, marketing concept

Question 4

The marketing concept changed the focus from producing the right product for a customer to finding the right customer for a product.

Accepted Answer

A) True 
 B)False

Question 5

Discuss some of the differences between consumer markets and business-to-business (B2B)markets and in doing so describe some of the characteristics of B2B markets.

Accepted Answer

The differences hinge on who is doing th

Question 6

How does marketing MOST benefit consumers?

Accepted Answer

A) by convincing consumers that they have needs of which they were previously not aware 
B) by promoting healthy business competition 
C) by responding to consumer needs in an effort to satisfy those needs 
D) by minimizing the retail price of desirable products 
A) by convincing consumers that they have needs of which they were previously not aware 
B) by promoting healthy business competition 
C) by responding to consumer needs in an effort to satisfy those needs 
D) by minimizing the retail price of desirable products

Question 7

In the age of identity theft, customers feel that marketers are violating their privacy when they ________.

Accepted Answer

A) use high-pressure selling techniques 
B) ask for a price that is considered unfair 
C) resell information from marketing surveys without permission 
D) direct marketing at children 
A) use high-pressure selling techniques 
B) ask for a price that is considered unfair 
C) resell information from marketing surveys without permission 
D) direct marketing at children

Question 8

The automobile industry is an example of a business that skips the wholesaler in the distribution channel.

Accepted Answer

A) True 
 B)False

Question 9

Form utility refers to ________.

Accepted Answer

A) a product produced from raw materials that pleases the customer 
B) stocking and displaying products 
C) the means of ordering products 
D) the benefits of practicality when a product can be used with no assembly required 
A) a product produced from raw materials that pleases the customer 
B) stocking and displaying products 
C) the means of ordering products 
D) the benefits of practicality when a product can be used with no assembly required

Question 10

During the sales concept era, technological advances meant that production increased more sharply than demand for goods and services.

Accepted Answer

A) True 
 B)False

Question 11

The final step in the marketing process is ________.

Accepted Answer

A) promotion 
B) target marketing 
C) product placement 
D) nurture good customer relationships 
A) promotion 
B) target marketing 
C) product placement 
D) nurture good customer relationships

Question 12

Marketing departments are responsible for distributing products to customers at a place and time most suitable to the customer.

Accepted Answer

A) True 
 B)False

Question 13

A marketing plan is best provided as an oral presentation so that employees can grasp concepts through visual aids and ask questions in a question-and-answer session.

Accepted Answer

A) True 
 B)False

Question 14

When U.S. soldiers returned home from World War II, they influenced the marketing of products by ________.

Accepted Answer

A) refusing to purchase any products made in the United States 
B) taking an innovative approach to marketing when they took jobs in advertising agencies 
C) getting married, starting families, and having the willingness to spend money 
D) being easily convinced to purchase new products on the market 
A) refusing to purchase any products made in the United States 
B) taking an innovative approach to marketing when they took jobs in advertising agencies 
C) getting married, starting families, and having the willingness to spend money 
D) being easily convinced to purchase new products on the market

Question 15

The value of the U.S. dollar on the international market is example of an environmental influence.

Accepted Answer

A) True 
 B)False

Question 16

When we interview for a job, we are marketing ourselves.

Accepted Answer

A) True 
 B)False

Question 17

A marketing strategy consists of the following elements: ________.

Accepted Answer

A) the target market, the marketing mix, and the product placement 
B) the target market and the product placement 
C) the target market and the marketing mix 
D) the marketing mix, the product placement, and the potential customer base 
A) the target market, the marketing mix, and the product placement 
B) the target market and the product placement 
C) the target market and the marketing mix 
D) the marketing mix, the product placement, and the potential customer base

Question 18

Name at least three of the regulatory agencies that enforce laws and regulations constraining marketing efforts.

Accepted Answer

These include the Environmenta

Question 19

Which of the following is NOT an example of how not-for-profit organizations use marketing?

Accepted Answer

A) A museum conducts a city-wide mailing to attract new membership. 
B) The Red Cross is investigating the use of alcohol-based drugs for children's diseases. 
C) A Belgium cultural society wants to inform American tourists that French fries were invented there. 
D) The Sierra Club is holding a masked costume ball for Halloween in San Francisco. 
A) A museum conducts a city-wide mailing to attract new membership. 
B) The Red Cross is investigating the use of alcohol-based drugs for children's diseases. 
C) A Belgium cultural society wants to inform American tourists that French fries were invented there. 
D) The Sierra Club is holding a masked costume ball for Halloween in San Francisco.

Question 20

________ is the process of surveying the market environment to assess external threats and opportunities.

Accepted Answer

A) Distributing 
B) Environmental scanning 
C) Business planning 
D) Overseeing 
A) Distributing 
B) Environmental scanning 
C) Business planning 
D) Overseeing

Exam 12: Marketing and Consumer Behavior

Which of the following is NOT one of the most common consumer market segmentation classifications?

When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________.

Marketing has evolved over which four general eras?

The marketing concept changed the focus from producing the right product for a customer to finding the right customer for a product.

Discuss some of the differences between consumer markets and business-to-business (B2B)markets and in doing so describe some of the characteristics of B2B markets.

How does marketing MOST benefit consumers?

In the age of identity theft, customers feel that marketers are violating their privacy when they ________.

The automobile industry is an example of a business that skips the wholesaler in the distribution channel.

Form utility refers to ________.

During the sales concept era, technological advances meant that production increased more sharply than demand for goods and services.

The final step in the marketing process is ________.

Marketing departments are responsible for distributing products to customers at a place and time most suitable to the customer.

A marketing plan is best provided as an oral presentation so that employees can grasp concepts through visual aids and ask questions in a question-and-answer session.

When U.S. soldiers returned home from World War II, they influenced the marketing of products by ________.

The value of the U.S. dollar on the international market is example of an environmental influence.

When we interview for a job, we are marketing ourselves.

A marketing strategy consists of the following elements: ________.

Name at least three of the regulatory agencies that enforce laws and regulations constraining marketing efforts.

Which of the following is NOT an example of how not-for-profit organizations use marketing?

________ is the process of surveying the market environment to assess external threats and opportunities.

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