Question 1

Ethnicity is an example of geographic market segmentation.

Accepted Answer

A) True 
 B)False

Question 2

The process of developing a unique marketing mix that best satisfies a target market is known as positioning.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a good way to develop rapport with clients?

Accepted Answer

A) establishing relationships with other businesses that cater to the same clientele 
B) responding to suggestions from customers on how to improve services 
C) providing high quality products without a money-back guarantee 
D) offering discounts to a few, select customers 
A) establishing relationships with other businesses that cater to the same clientele 
B) responding to suggestions from customers on how to improve services 
C) providing high quality products without a money-back guarantee 
D) offering discounts to a few, select customers

Question 4

Core competencies are easily imitated by other companies, particularly competitors in the same industry.

Accepted Answer

A) True 
 B)False

Question 5

Why is it becoming more common to find labels on products published in Spanish, Spanish language television stations and newspapers, and companies marketing their products to the Spanish-speaking population in the United States?

Accepted Answer

Americans of Hispanic origin are a growi

Question 6

Marketing departments do NOT serve which of the following functions?

Accepted Answer

A) establish desirable pricing strategies 
B) establish meaningful relationships with customers to instill loyalty 
C) determine what products to produce and what products not to produce 
D) promote an organization by persuading customers that their products are the best 
A) establish desirable pricing strategies 
B) establish meaningful relationships with customers to instill loyalty 
C) determine what products to produce and what products not to produce 
D) promote an organization by persuading customers that their products are the best

Question 7

Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?

Accepted Answer

A) heavy public advertising 
B) IT 
C) marketing communications 
D) customer service 
A) heavy public advertising 
B) IT 
C) marketing communications 
D) customer service

Question 8

Describe the four kinds of utility that marketing provides to customers.

Accepted Answer

First, when a company produces a product

Question 9

The New York Times is a ________.

Accepted Answer

A) secondary source of data 
B) primary source of data 
C) focus group data 
D) primary and secondary source of data 
A) secondary source of data 
B) primary source of data 
C) focus group data 
D) primary and secondary source of data

Question 10

Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts.

Accepted Answer

A) niche marketing 
B) situational analysis 
C) careful analysis of statistics 
D) a search for the appropriate distribution channel 
A) niche marketing 
B) situational analysis 
C) careful analysis of statistics 
D) a search for the appropriate distribution channel

Question 11

What do we mean when we use the term "consumer behavior"?

Accepted Answer

Consumer behavior refers to the ways ind

Question 12

CRM is helpful to organizations because it helps them to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them. Discuss some of the ways CRM accomplishes this.

Accepted Answer

CRM is the process of establishing long-

Question 13

The market mechanism benefits society by ensuring that ________.

Accepted Answer

A) more people will want to buy more BlackBerrys 
B) society will maintain the current standard of living 
C) resources are used to increase the benefits of low-value products 
D) scarce resources are channeled into products most desired by society 
A) more people will want to buy more BlackBerrys 
B) society will maintain the current standard of living 
C) resources are used to increase the benefits of low-value products 
D) scarce resources are channeled into products most desired by society

Question 14

The five-step decision-making process used by consumers is used in business purchasing decisions because B2B purchases are generally more complicated than those made by consumers.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a criticism of marketing?

Accepted Answer

A) catering to an exclusively up-scale clientele 
B) price gouging 
C) confusing advertisements 
D) the promotion of unsafe children's toys 
A) catering to an exclusively up-scale clientele 
B) price gouging 
C) confusing advertisements 
D) the promotion of unsafe children's toys

Question 16

During the marketing concept era, demand for goods and services expanded more quickly than production.

Accepted Answer

A) True 
 B)False

Question 17

In the 1950s, when production continued to expand more quickly than the growth in demand for goods and services, companies realized that they needed to produce products and then try to convince customers to buy them.

Accepted Answer

A) True 
 B)False

Question 18

What are some of the ways that automobile manufacturers can use their knowledge of consumers' changing attitudes and behavior?

Accepted Answer

One example of changing consumer behavio

Question 19

What is a distribution channel?

Accepted Answer

a series of firms or individua

Question 20

The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

Accepted Answer

A) True 
 B)False

Exam 12: Marketing and Consumer Behavior

Ethnicity is an example of geographic market segmentation.

The process of developing a unique marketing mix that best satisfies a target market is known as positioning.

Which of the following is NOT a good way to develop rapport with clients?

Core competencies are easily imitated by other companies, particularly competitors in the same industry.

Why is it becoming more common to find labels on products published in Spanish, Spanish language television stations and newspapers, and companies marketing their products to the Spanish-speaking population in the United States?

Marketing departments do NOT serve which of the following functions?

Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?

Describe the four kinds of utility that marketing provides to customers.

The New York Times is a ________.

Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts.

What do we mean when we use the term "consumer behavior"?

CRM is helpful to organizations because it helps them to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them. Discuss some of the ways CRM accomplishes this.

The market mechanism benefits society by ensuring that ________.

The five-step decision-making process used by consumers is used in business purchasing decisions because B2B purchases are generally more complicated than those made by consumers.

Which of the following is NOT a criticism of marketing?

During the marketing concept era, demand for goods and services expanded more quickly than production.

In the 1950s, when production continued to expand more quickly than the growth in demand for goods and services, companies realized that they needed to produce products and then try to convince customers to buy them.

What are some of the ways that automobile manufacturers can use their knowledge of consumers' changing attitudes and behavior?

What is a distribution channel?

The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

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