Exam 14: Promotion and Distribution

When wholesalers take title to merchandise and bear the costs of theft, damage, spoilage, and obsolescence, they are providing ________ to retailers.

Advertising is paid, impersonal mass communication from an identified sponsor to persuade or influence a targeted audience.

Mary Murray visited the Fairmont Hotel chain Web site. She clicked several times on the site, searching for hotels and their amenities in several cities in California. She did not book a room at any of those hotels. How is this Internet activity of use to the Fairmont Hotel marketing department?

Which of the following actions is the LEAST likely way to make a good first impression with a potential customer?

Wholesalers often help retailers train their sales clerks, improve store layouts and displays, and set up accounting and inventory control systems.

After making a successful presentation, a salesperson should have no need to overcome objections.

Since fewer and fewer people read magazines, advertising in magazines is considered more of a risk because of the high cost and the fact that advertisements will appear with those of competitors.

________ determine what number of intermediaries will be required to achieve the greatest level of efficiency.

When making a multimedia presentation about a product, talking and spelling out the facts is much more important than listening in order to be sure the potential customer understands what you are offering.

Members of the marketing team are MOST often involved with ________.

A free trip to Hawaii for salespeople who sell the greatest quantity of a product is an example of a ________.

When the state of Montana runs an advertising campaign inviting the public to visit "Big Sky Country," it's an example of ________.

The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.

Which of the following is the final step involved in a promotional campaign?

What distinguishes agents from brokers?

Wholesalers are intermediaries that do NOT resell products to ________.

True Value hardware stores and Ace hardware stores are independent companies that have voluntarily banded together to buy in bulk and to experience other economies of scale that reduce costs. What is the difference in how each has accomplished this?

An example of business-to-business sales is ________.

Intermediaries that facilitate negotiations between buyers and sellers of goods and services but never take ownership of products traded are called retailers.

Rebates are an inexpensive way for businesses to promote sales because most people do not redeem the rebates.