Exam 14: Promotion and Distribution

The phrase that BEST describes the purpose of public relations is ________.

The task referred to as creative selling is MOST often done by ________.

Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called ________.

Companies that sell products such as laundry detergents and dishwashing liquids do not spend a lot on advertising because there are such strong brand loyalties that it would be a waste of their corporate dollars.

When there is only one outlet for a line of products in a given geographic area, this is called ________.

What is necessary before specific public relations programs can be implemented to shape the image and reputation of an organization?

What is managing the entire process of getting products out the door and eventually into the hands of final consumers known as?

Which of the following is LEAST LIKELY to be used on a product placement banner in a sports stadium to advertise a product?

Some salespeople are the top earners of their companies.

The Dove Campaign for Real Beauty caused quite a stir because it went against the grain in 2005. Explain how this happened and what the impact has been.

Which of the following statements about advertising in glossy magazines is TRUE?

In supply-chain management, the logistics of obtaining all the necessary inputs, such as raw materials and supplies, that go into a production process is called ________.

Sally's Chocolate Heaven has just produced a new mocha truffle. Just in time for Christmas purchases, the store is offering discounts on the new product at the same time that Sally has launched a series of advertisements in the local newspapers and while she's sending out a new 4-color brochure. This is an example of a(n)________.

Sales promotions are long-term activities that target consumers and other businesses for the purpose of generating interest in a product.

Wholesalers buy and resell products to all of the following EXCEPT ________.

Building traffic, increasing brand awareness, responding to an attack by a competitor, or introducing a new product are all examples of possible ________.

One of the goals of public relations campaigns is to correct misperceptions the public may have about the organization.

Jack is the leader of a team in charge of developing a new promotion for a sports drink. Which of the following represents the first step Jack and his team will MOST LIKELY take?

What types of organizations are interested in public relations?

What term is used to refer to a company's effort to minimize the harmful effects of a negative event?