Exam 14: Promotion and Distribution

Gail's Gears is a new company selling accessories for bicycles. Its new advertising campaign features instructions on how to assemble various accessories, including flashing lights for traffic safety, gear boxes to mount on the handlebars, and other products to attach to the seat over the back tire. This advertising campaign is an example of ________.

When credit card companies offer programs where customers can redeem points accumulated from purchases made using the credit card, this is an example of which type of sales promotion?

Public relations is not in charge of damage control.

Advertising is important in the maturity stage of a business because it helps build mass brand awareness and brand association.

Annual reports are an example of ________.

Which of the following is NOT one of the four main options in the promotional mix?

Sellers of expensive jewelry often require distributors to carry a full line of inventory.

What is the BEST way to get current users of a product to use it in a new way?

Although domestic market segmentation is effective, customized advertising campaigns to global markets are not segmented because marketers realize they do not work better.

What is an integrated marketing communication (IMC)and why is it important to an organization?

Who makes purchases, receives, inspects, warehouses, and ships merchandise for buyers?

L.L. Bean and Lands' End are examples of businesses that sell products through catalogs and bypass intermediaries. This method of selling is called ________.

When companies give back to the community through donations or scholarship programs, it not only cost them money, but if often brings money into the company as well.

Which of the following is NOT one of the most recent trends in advertising?

One of the disadvantages of Internet advertising is that it is difficult to measure how many people see the advertisement.

Why do many businesses post positive comments about their products and their companies on Internet blogs?

Soft-drink trucks that deliver to supermarkets and restaurants are truck wholesalers that perform primarily a(n)________ function.

Although it is costly, advertising often leads to lower prices for consumers. Explain why.

Consumer sales promotions are becoming more common because they help segment markets and they are cost-effective.

What is MOST often the lowest cost transportation mode?