Exam 19: Responsible Marketing

The Fun Corporation employs extreme close- ups of its motorised toys and "enhances" the sound they produce in their commercials. The firm may be practising deceptive promotion.

Neither immediate appeal nor long- term benefits are offered in products that are:

Products that have neither immediate appeal nor any long- term benefit are known as:

Australian firms that engage in unfair, misleading or deceptive marketing practices can be prosecuted under which act?

A "cooling- off" period is favoured by door- to- door sellers because it allows them time to check the buyer's credit record before delivering merchandise.

A common form of planned obsolescence in the fashion industry consists of changes in:

The act of minimising not only pollution from production and product design but also all environmental impacts throughout the full product life cycle, while at the same time reducing costs is known as:

A socially responsible marketer wants to design products that are not only pleasing but also beneficial. These products can be classified according to their degree of immediate consumer satisfaction and long- run consumer benefit. Briefly describe the four types of societal products as outlined by the text (use the societal classification of products grid as a base for your classification and description). Provide an example of each type of product.

To cause products to become obsolete before they actually need replacement is known as:

The company that continuously seeks real product and marketing improvements is based on the principle of:

Mount Eden Furniture routinely places inflated prices on price tags of furniture items, but then slashes the original price to represent a "sale" price. Mount Eden Furniture is guilty of deceptive:

A global study found that one in two consumers are willing to pay higher prices for products from companies that use renewable energy.

Consumerism is a political ideology.

Assume that it was in your power to eliminate advertising altogether. Would consumers be better off? Explain.

Sense- of- mission marketing requires the company to think in broad social terms rather than narrow product terms.