Exam 10: Products and Services Marketing

In addition to manufacturing products for sale under its own name, Black Corporation supplies several large retail chains with goods which bear the retailer's name. Black Corporation is manufacturing private labels using a mixed- brand strategy.

Since impulse goods are purchased without prior thought, planning, or search effort, they cannot be promoted.

When the need for an emergency good arises, availability is probably more important to the consumer than obtaining the lowest possible price.

The total number of items a company carries with its product lines is termed the product mix:

For service marketers, the most important activities to ensure customer satisfaction and long- term growth are:

You find you have a blinding headache while driving home and pull into a service station to purchase some Panadol. This is an example of a(n):

Many ski resorts are selling summer vacation packages promoting fishing, hiking, bush- walking, rock- climbing, wildflowers and other natural resources. This is an example of a strategy designed to address the problem of:

Industrial products are classified in terms of how they enter the product process and their relative costliness.

Holden manufactures and markets many different makes and models of motor vehicles, including: Barina, Volt, Commodore, Cruze, Combo, Captiva, Sportswagon and Ute. Collectively, these makes and models are known as Holden's:

Best Western Hotel group have developed an exclusive rewards programme for Harley- Davidson enthusiasts. Riders are issued with a club membership card, carrying the corporate logos of both Best Western and Harley and which when used entitles the bearer to special treatment and a clean towel issued at check- in. This is an example of which type of branding?

For some companies, the packaging used is a significant factor in allowing consumers to differentiate its product from those of competitors.

When a marketer plans to take an existing brand into international markets, the most important decision that must be made is whether to adapt the packaging.

A product line is BEST defined by which of the following statements?

To compete with private brands, marketers of national brands must invest in R & D, develop new brands and engage in continuous improvement.

Accessory equipment is additional material used to improve the appeal of a product.

Which of the following purchase situations BEST describes the core product?

Staples, impulse goods and emergency goods are types of convenience products.

Services are typically activities, benefits or satisfactions that are offered free of charge.

Which of the following statements does NOT accord with a service- dominant logic?

A product that is classified as an unsought good is destined to fail.