Exam 10: Products and Services Marketing

Melbourne's suburban train service provider, The Metro, issued a statement about service quality for the month of March, 2012. Notable statistics from the statement are that 98.6 per cent of scheduled services actually ran and that 80.5 per cent of trains ran on time. Based on this statement, which of the following conclusions are reasonable?

One technique that service providers can use to address the problem of perishability is to:

The "battle of the brands" refers to the aggressive competition between private labels and national brands.

Although many members of the public dislike the use of intentional misspellings in brand names, such as "Weet" (as in Weet Bix), "Lite" (as in Yoplait Lite) and "Rite" (as in Diet Rite), marketers continue to use misspelt words in brand names because:

Chocolate manufacturer, Parle, has introduced a new chocolate bar, branded simply as Chox. This is a good brand name since it satisfies the desirable qualities of:

A fundamental asset underlying brand equity is:

Which of the following is NOT one of the characteristics of services?

Differentiate between the core product, the tangible product, and the augmented product as these concepts apply in the automobile industry.

Descriptions of a product's quality, features, brand name and packaging are all elements of the:

An increasing number of retailers and wholesalers have created their own__________ , also called store brands.

Which of the following is NOT an alternative term for private labels?

The consistency of the product mix refers to how closely related the various products are with regard to use or distribution.

The part of a product that addresses the question, "What is the customer really buying?" is known as:

Warranties, free installation, free lessons, repair services and consumer hotlines are all examples of:

Processes and programmes designed to motivate customer- contact employees and supporting service people to work as a team to provide customer satisfaction is known as:

The actual product consists of a number of features. Which of the following is NOT part of the actual product?

Which of the following elements is NOT part of the extended service mix?

Wood, raw cotton, bauxite and industrial grade diamonds are all examples of:

When a new line extension takes sales away from one of the company's established products, this is known as:

L'Oreal is one of the largest and fastest growing skincare and cosmetics brands. Innovation and product development are central to L'Oreal's success. In skincare, the company currently offers four brands addressing the specific skincare needs of women at different ages; Youth Code for women aged 30+; Revitalift for women aged 35+; Age Perfect for women aged 50+ and Age Re- Perfect for women aged 60+. Recently, L'Oreal launched L'Oreal for men with similar products pitched at different age groups. All L'Oreal products feature the L'Oreal brand name while the advertising tag line consistently used in all skincare is, "L'Oreal, because your worth it." L'Oreal's brand strategy is BEST described as: