Exam 5: The Global Marketing Environment

Members of the group of people known as Generation X were born between which years?

The observation that as family income rises, the percentage spent on food declines, the percentage spent on housing remains constant and both the percentage spent on other categories and that devoted to savings increase is known as:

A manufacturer of skincare products observed considerable channel switching amongst the target market. Instead of purchasing their preferred brands from pharmacies, customers are switching to supermarkets and department stores for skincare products. This manufacturer has observed a change in which environment?

Which of the following is an example of a core value?

When cultural shifts take place, it is more likely to have occurred by shifts in:

The so- called "sea- change phenomenon" in which professional households swap their urban homes for rural lifestyles has placed considerable pressure on small seaside towns which often lack the necessary infrastructure like railway lines, schools, hospitals and government services to accommodate rapidly increasing population sizes. Many local governments are being forced to provide additional services with limited budgets to cope with the unexpected influx of new developments spawned by the sea- changers. These local governments are responding to changes in which environment?

In Australia, the Marriage Act currently defines marriage as a union between a man and a woman. Gay rights activists are currently lobbying Parliament to change this definition to include same- sex partners. These activists are seeking to change:

Trendspotter, Faith Popcorn, has noticed more and more people are living what she calls "99 lives" -a phenomenon that refers to the way that we occupy multiple roles seemingly simultaneously. Many people increasingly find themselves as part of a family, a work group, an online virtual world, a social network along with other groups and clubs. These "lives" frequently intersect and intrude on each other when, for example, a person seeks to relax with their family and their beeper or pager sounds, demanding attention from their working world. Faith Popcorn is describing a change in which environment?

A new youth segment has been observed by some demographers. Aged between 10 and 14, this segment is perceived as maturing much more quickly and seeking the goods and services previously reserved for the 19- 21- year- old markets. This segment is known as:

Which of the following statements BEST describes the accelerating pace of technological change?

Australians living in different states or regions exhibit similar purchasing patterns.

Any group that has an actual or a potential interest in, or impact on, an organisation's ability to achieve its objectives is known as a(n):

Consumer rights organizations and environmental action groups are examples of ________ publics.

Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________declines and the percentage spent on ________remains about constant.

A recent report released by Monash University researchers has suggested that housing affordability in Melbourne is falling sharply and that Melbourne is now ranked second only to Sydney as the least affordable city for home buyers. A key indicator used in housing research is the median house price and median household income multiple. The research showed that the median Melbourne house price was $576,000 and the median household income was $67,700. Thus the multiple for Melbourne is 8.4 (compared with 9.2 in Sydney). Factors explaining the decline in housing affordability are largely economic: escalating land prices, increasing construction costs, failed planning policies and shortages of land in metropolitan area. Briefly discuss the implications of housing affordability in Melbourne from a consumers' perspective.

A marketer is considering which of the elements in the macroenvironment best help to understand consumers' beliefs, values, and views of the world. The marketer is thinking about the ________environment.

There are six major forces in the global macroenvironment. Briefly outline each of the six forces.

A company that understands all the laws affecting business and knows that it is operating legally does not need to worry about the political environment.

The main cultural values of a society are expressed in people's views about themselves, others, organisations, society, nature and the universe.

In light of the demographic changes occurring in Australia, many organisations are abandoning "shotgun" approaches aimed at the mythical "average consumer" and are instead designing products and marketing programmes targeting specific: