Exam 5: The Global Marketing Environment

On average, women earn similar salaries to their male counterparts.

Forces close to the organisation that affect its ability to develop and maintain successful transactions with its target customers is known as:

According to the National Centre for Social and Economic Modelling, baby boomers, are more concerned about leaving their descendants a generous inheritance than to spend their savings on their own lifestyle.

Empty- nesters are defined as those:

A marketer of herbicides is likely to be the LEAST concerned about which of the following?

Consumer action groups and environmental lobby groups may question a marketing organisations's decisions and activities. These groups are known as local publics.

Marketers, more than any other group in the company, must be aware of both the microenvironment and macroenvironment and should continually track trends in order to identify opportunities.

Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

Business investment in solar power, wind power, hydrogen energy and carbon sequestration is being driven, at least in part, by concerns about shortages of non- renewable energy sources.

Suppliers, intermediaries, competitors and publics are all members of which environment?

In Australia, the law that has the greatest impact on marketers is known as:

In the face of dwindling oil supplies, many international petroleum companies, are investing heavily in alternative fuels such as bio- fuels, compressed air, hydrogen, liquid nitrogen and other possibilities. These petroleum companies are responding to changes in which environment?

The study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics is known as:

The state planning authority of Canberra intends to make significant increases in its investment in aged care services over the next three decades. Strategic planning documents provide an explanation for this shift in spending, explaining that, "The population aged 65 years and over is projected to increase from 10.4% of the population in 2010 to 16.5% in 2030 and 21.9% by 2059." The state planning authority is responding to changes in which environment?

In October, 2011, the world's population reached a total of ________ billion and is expected to reach ________ billion by 2040.

In November, 1989, the Australian Bureau of Statistics estimated the size of Australia's population at 22.76 million.

Trendspotter, Faith Popcorn, has observed that some people have responded to an increasingly depersonalised society, by seeking out products and services that provide them with the recognition they desire. Personalised vehicle license plates are just one example of this shift which Popcorn calls "egonomics." Faith Popcorn is describing a change in which environment?

Firms that take aggressive actions to affect the publics and forces in their marketing environment by engaging in such activities as: hiring lobbyists to influence legislation affecting their industries; staging media events to gain favourable press coverage and running advertorials to shape public opinion. Such companies are said to be:

Which of the following is an example of a secondary value?

You are the marketing manager for a small company that manufacturers gold and silver jewellery and that conducts business in the USA and Western Europe. Explain how the four trends in the natural environment are likely to affect your business.