Exam 5: The Global Marketing Environment

The development of medical diagnostic equipment, computers, and easy- to- use flea control methods are all examples of what is happening in the ________ environment.

Carefully distinguish between core values and secondary values. Explain why this distinction is important to marketers.

The tourism industry has felt the impact of the global recession more than many other industries. Yet, many consumers still find the means to take annual holidays. Tourism operators have noticed that many travellers have switched to short breaks, typically holidays of 2- 4 days duration rather than the longer holidays of the past. Prospective travellers are MOST likely to be responding to changes in which environment?

The main difference between core beliefs and secondary beliefs is that core beliefs are more persistent and more difficult to change.

Marketers have some chance of changing _________ values but little chance of changing values.

The most important demographic trend in Australia and New Zealand is the:

Marketing analysts working in the wine industry have observed that Australians are drinking less wine in terms of volume, but are actually spending more on wine on an annual basis. This phenomenon has been widely interpreted as a shift to premium. That is, people are drinking less, but when they chose to drink they prefer to drink superior quality wines. This observation concerns changes in which environment?

The Australian law that has the greatest impact on marketers is the Consumer and Competition Act of 2010.

A café proprietor is discussing the environment when he tells his customers that Colombia produces some of the finest coffee in the world.