Exam 19: Responsible Marketing

Examples of competitive practices designed to hurt or destroy the competition include:

The acquisition of one company by another contributes little to productivity and results in reduced competition, which is harmful to the consumer.

Generally, large retailers have margins of approximately:

Any actions that lead consumers to believe that they will receive more value from a product or service than they actually do are considered to be:

During the recession of 1993, when corporate investment was low, the Coles Group announced plans for a major investment programme in new and renovated stores with a view to stimulating the economy. This initiative is BEST described as which of the following?

Republica Coffee considers itself to be an ethical company that imports coffee from Columbia, a country with a reputation for growing the world's most superior coffee beans. Republica only imports fair trade products which means that it ensures that third world farmers are paid a fair price for their produce and that they are employed in reasonable conditions. Republica's approach is BEST described as:

The result of advertising's constant assault upon people's senses is said to be cultural:

The complexity involved in carbon footprinting products means that it is an expensive process. According to one estimate in your text, the cost of footprinting one product can be as much as:

An argument against product obsolescence as a marketing sin is that consumers like style changes and technological improvements.

According to evidence cited in your text, retailers who have worked extensively with carbon footprint labelling are finding that up to 90 per cent of the footprint associated with a product comes from:

Enlightened marketing is a form of positioning strategy.

"Greed is good" and "Shop till you drop" are slogans that might characterise which of the following social criticisms levelled at marketing?

The Body Shop, a very profitable toiletries company, has a clearly articulated and well- known philosophy. It will only use plant materials in its products, is against animal testing, supports community trade, defends human rights and protection of the planet. The Body Shop also has its own charity. The Body Shop's approach is BEST described as:

Intel and Microsoft have been accused in recent years of holding back their next generation computer chips or software until demand is exhausted for the current generation. This is a problem found under the concept of _________.

Barbara was invited to attend a presentation for a well- known hotel chain selling hotel accommodations on a subscription basis. She had been promised a free gift of one week's hotel accommodation in return for her attendance. After listening to the presentation, Barbara found that she could not receive the free gift until she sat down in a face- to- face consultation with a sales representative who delivered a more detailed sales presentation. When Barbara expressed her lack of interest, the sales rep summoned a supervisor who was apparently the only person authorised to give the free gift. To Barbara's dismay, the supervisor then embarked on yet another lengthy sales presentation. Barbara's experience is BEST described as:

A "cooling- off period" in which buyers can cancel a contract after rethinking the contract is designed to protect the consumer from:

It should be noted that marketing has received much criticism in the past. Social critics claim that marketing practices hurt individual consumers. List and discuss the social criticisms of marketing's impact on individuals.

A key challenge for marketers of salutary products is to add some pleasing qualities so that they will become more desirable in consumers' minds.

A corporate vision that provides a framework for pollution control, product stewardship, and new environmental technology for the company and others to follow is known as:

Since consumer protection legislation made deceptive practices in marketing illegal, deceptive marketing practices have all but disappeared.