Question 1

Companies that develop more energy efficient operations, design and develop ecologically safer products and lower carbon emissions are said to practise:

Accepted Answer

A)  design for environment principles. 
B)  pollution prevention. 
C)  product stewardship. 
D)  green marketing principles. 
E)  pollution control. 
A)  design for environment principles. 
B)  pollution prevention. 
C)  product stewardship. 
D)  green marketing principles. 
E)  pollution control.

Question 2

The principles of innovative marketing require the marketer to continuously seek real product and marketing improvements.

Accepted Answer

A) True 
 B)False

Question 3

Ultimately the move from irresponsible consumption to socially responsible consumption is in the hands of _________ .

Accepted Answer

A)  marketers 
B)  consumers 
C)  governments 
D)  citizen action groups 
E)  advertisers 
A)  marketers 
B)  consumers 
C)  governments 
D)  citizen action groups 
E)  advertisers

Question 4

When critics charge that marketing harms other businesses, three common practices are cited as evidence of this harm. All of the following are among those practices EXCEPT:

Accepted Answer

A)  unfair competitive marketing practices. 
B)  shareholder wealth enhancement. 
C)  acquisitions of competitors. 
D)  marketing practices that create barriers to entry. 
E)  none of the above 
A)  unfair competitive marketing practices. 
B)  shareholder wealth enhancement. 
C)  acquisitions of competitors. 
D)  marketing practices that create barriers to entry. 
E)  none of the above

Question 5

Which of the following statements about environmentalists is FALSE?

Accepted Answer

A)  Environmentalists are not concerned with corporate profits. 
B)  Environmentalists are concerned with eco- systems and the broader environment. 
C)  Environmentalists are not against marketing and consumption. 
D)  Environmentalists have successfully agitated to bring about environmental regulations. 
E)  All of the above are true. 
A)  Environmentalists are not concerned with corporate profits. 
B)  Environmentalists are concerned with eco- systems and the broader environment. 
C)  Environmentalists are not against marketing and consumption. 
D)  Environmentalists have successfully agitated to bring about environmental regulations. 
E)  All of the above are true.

Question 6

Deceptive promotion is another word for subliminal advertising.

Accepted Answer

A) True 
 B)False

Question 7

Sustainable marketing applies to all of the following groups EXCEPT one. Which one?

Accepted Answer

A)  businesses 
B)  not- for- profit organisations 
C)  consumers 
D)  governments 
E)  all of the above 
A)  businesses 
B)  not- for- profit organisations 
C)  consumers 
D)  governments 
E)  all of the above

Question 8

Salutary products are often difficult to sell in spite of their long- term benefits.

Accepted Answer

A) True 
 B)False

Question 9

Too much interest in material possessions has been referred to as false wants.

Accepted Answer

A) True 
 B)False

Question 10

When an organisation adopts a formal ethics code or a code of conduct, it ensures that all its people act ethically.

Accepted Answer

A) True 
 B)False

Question 11

Style and technological obsolescence attempt to persuade consumers to purchase new products before existing products are worn out. Critics say such attempts are wasteful. Defend these practices by presenting as many good features as you can.

Accepted Answer

Those forms of obsolescence contribute t

Question 12

Products that provide immediate satisfaction and long- run benefits are known as:

Accepted Answer

A)  aspirational products. 
B)  pleasing products. 
C)  salutary products. 
D)  need satisfiers. 
E)  desirable products. 
A)  aspirational products. 
B)  pleasing products. 
C)  salutary products. 
D)  need satisfiers. 
E)  desirable products.

Question 13

Marketing is often accused of creating high costs of distribution, high advertising and promotion costs and excessive gross profit margins.

Accepted Answer

A) True 
 B)False

Question 14

The challenge posed by pleasing products is to:

Accepted Answer

A)  add long run benefits without reducing market appeal. 
B)  use reminder advertising to remind consumers of the pleasing attributes. 
C)  harvest to ensure they return their full potential to the company. 
D)  add attributes of features to enhance market appeal. 
E)  none of the above 
A)  add long run benefits without reducing market appeal. 
B)  use reminder advertising to remind consumers of the pleasing attributes. 
C)  harvest to ensure they return their full potential to the company. 
D)  add attributes of features to enhance market appeal. 
E)  none of the above

Question 15

Having a sense of mission is a principle of enlightened marketing.

Accepted Answer

A) True 
 B)False

Question 16

Outline the concept of carbon footprinting. Explain why it is becoming increasingly important for marketers of consumer goods.

Accepted Answer

The carbon footprint of a product is an

Question 17

The marketer is required to make decisions by considering consumers' wants, company requirements, long- run consumer interests, and the long- run interests of society in:

Accepted Answer

A)  competitive marketing. 
B)  target marketing. 
C)  societal marketing. 
D)  sense- of- mission marketing. 
E)  value marketing. 
A)  competitive marketing. 
B)  target marketing. 
C)  societal marketing. 
D)  sense- of- mission marketing. 
E)  value marketing.

Question 18

Marketers claim that consumers disapprove of all types of planned obsolescence.

Accepted Answer

A) True 
 B)False

Question 19

A key challenge for marketers of pleasing products is to add long- run benefits without sacrificing the product's current market appeal.

Accepted Answer

A) True 
 B)False

Question 20

Environmentalists have been a major influence in the evolution of the societal marketing concept.

Accepted Answer

A) True 
 B)False

Companies that develop more energy efficient operations, design and develop ecologically safer products and lower carbon emissions are said to practise:

The principles of innovative marketing require the marketer to continuously seek real product and marketing improvements.

Ultimately the move from irresponsible consumption to socially responsible consumption is in the hands of _________ .

When critics charge that marketing harms other businesses, three common practices are cited as evidence of this harm. All of the following are among those practices EXCEPT:

Which of the following statements about environmentalists is FALSE?

Deceptive promotion is another word for subliminal advertising.

Sustainable marketing applies to all of the following groups EXCEPT one. Which one?

Salutary products are often difficult to sell in spite of their long- term benefits.

Too much interest in material possessions has been referred to as false wants.

When an organisation adopts a formal ethics code or a code of conduct, it ensures that all its people act ethically.

Style and technological obsolescence attempt to persuade consumers to purchase new products before existing products are worn out. Critics say such attempts are wasteful. Defend these practices by presenting as many good features as you can.

Products that provide immediate satisfaction and long- run benefits are known as:

Marketing is often accused of creating high costs of distribution, high advertising and promotion costs and excessive gross profit margins.

The challenge posed by pleasing products is to:

Having a sense of mission is a principle of enlightened marketing.

Outline the concept of carbon footprinting. Explain why it is becoming increasingly important for marketers of consumer goods.

The marketer is required to make decisions by considering consumers' wants, company requirements, long- run consumer interests, and the long- run interests of society in:

Marketers claim that consumers disapprove of all types of planned obsolescence.

A key challenge for marketers of pleasing products is to add long- run benefits without sacrificing the product's current market appeal.

Environmentalists have been a major influence in the evolution of the societal marketing concept.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Filters

Exam 19: Responsible Marketing

Companies that develop more energy efficient operations, design and develop ecologically safer products and lower carbon emissions are said to practise:

The principles of innovative marketing require the marketer to continuously seek real product and marketing improvements.

Ultimately the move from irresponsible consumption to socially responsible consumption is in the hands of _________ .

When critics charge that marketing harms other businesses, three common practices are cited as evidence of this harm. All of the following are among those practices EXCEPT:

Which of the following statements about environmentalists is FALSE?

Deceptive promotion is another word for subliminal advertising.

Sustainable marketing applies to all of the following groups EXCEPT one. Which one?

Salutary products are often difficult to sell in spite of their long- term benefits.

Too much interest in material possessions has been referred to as false wants.

When an organisation adopts a formal ethics code or a code of conduct, it ensures that all its people act ethically.

Style and technological obsolescence attempt to persuade consumers to purchase new products before existing products are worn out. Critics say such attempts are wasteful. Defend these practices by presenting as many good features as you can.

Products that provide immediate satisfaction and long- run benefits are known as:

Marketing is often accused of creating high costs of distribution, high advertising and promotion costs and excessive gross profit margins.

The challenge posed by pleasing products is to:

Having a sense of mission is a principle of enlightened marketing.

Outline the concept of carbon footprinting. Explain why it is becoming increasingly important for marketers of consumer goods.

The marketer is required to make decisions by considering consumers' wants, company requirements, long- run consumer interests, and the long- run interests of society in:

Marketers claim that consumers disapprove of all types of planned obsolescence.

A key challenge for marketers of pleasing products is to add long- run benefits without sacrificing the product's current market appeal.

Environmentalists have been a major influence in the evolution of the societal marketing concept.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Filters