Question 1

An organised movement of citizens and government to improve the rights and power of buyers in relation to sellers is:

Accepted Answer

A)  stalinism. 
B)  consumerism. 
C)  communism. 
D)  capitalism. 
E)  protectionism. 
A)  stalinism. 
B)  consumerism. 
C)  communism. 
D)  capitalism. 
E)  protectionism.

Question 2

The process of looking at all the stages involved in making the product and transporting it to market, working out the energy consumption at each stage, and converting that energy into the resulting amount of carbon emissions is known as:

Accepted Answer

A)  product- consumption miles estimates. 
B)  environmental costing. 
C)  social costing. 
D)  carbon footprinting. 
E)  green marketing. 
A)  product- consumption miles estimates. 
B)  environmental costing. 
C)  social costing. 
D)  carbon footprinting. 
E)  green marketing.

Question 3

Deliberately luring customers to the store for a bargain that is out of stock is an example of deceptive:

Accepted Answer

A)  promotion. 
B)  packaging. 
C)  pricing. 
D)  advertising. 
E)  distribution. 
A)  promotion. 
B)  packaging. 
C)  pricing. 
D)  advertising. 
E)  distribution.

Question 4

The challenge for marketers of salutary products is to:

Accepted Answer

A)  use intensive promotion to persuade buyers that the product is aspirational. 
B)  add long- run benefits without hurting the product's market appeal. 
C)  add some pleasing product features and attributes. 
D)  divest salutary products from the product portfolio. 
E)  none of the above 
A)  use intensive promotion to persuade buyers that the product is aspirational. 
B)  add long- run benefits without hurting the product's market appeal. 
C)  add some pleasing product features and attributes. 
D)  divest salutary products from the product portfolio. 
E)  none of the above

Question 5

An organised movement of concerned citizens and government to protect and improve the ecological surroundings in which people live is known as:

Accepted Answer

A)  environmentalism. 
B)  ecoism. 
C)  climatism. 
D)  consumerism. 
E)  all of the above 
A)  environmentalism. 
B)  ecoism. 
C)  climatism. 
D)  consumerism. 
E)  all of the above

Question 6

Pleasing products are easy to sell, but may raise ethical issues with regard to their long- term impacts.

Accepted Answer

A) True 
 B)False

Question 7

Seatbelts and airbags for automobiles are examples of a:

Accepted Answer

A)  pleasing product. 
B)  good product. 
C)  deficient product. 
D)  desirable product. 
E)  salutary product. 
A)  pleasing product. 
B)  good product. 
C)  deficient product. 
D)  desirable product. 
E)  salutary product.

Question 8

One of the traditional buyer's rights described in the text is the right to influence products and marketing practices in ways that will improve the "quality of life."

Accepted Answer

A) True 
 B)False

Question 9

Although she knows they are good for her, Rangi hates to drink milk or eat spinach and will do so only when forced. These foods would be best described as:

Accepted Answer

A)  desirable products. 
B)  good products. 
C)  pleasing products. 
D)  deficient products. 
E)  salutary products. 
A)  desirable products. 
B)  good products. 
C)  pleasing products. 
D)  deficient products. 
E)  salutary products.

Question 10

Fresh produce that is grown, harvested and sold in the local area will always have a lower carbon footprint than food that has been imported from other countries.

Accepted Answer

A) True 
 B)False

Question 11

Sportswear manufacturer, Adidas, has embarked on a number of community based projects. Some of its activities include improved pay and conditions for workers in underdeveloped countries, offers of free sports gear to talented athletes from poor socioeconomic groups, low cost brands available in poorer nations and support for local community sports activities including the construction of sports grounds. Adidas' approach is BEST described as:

Accepted Answer

A)  societal marketing. 
B)  enlightened marketing. 
C)  customer- value marketing. 
D)  a public relations push. 
E)  customer- oriented marketing. 
A)  societal marketing. 
B)  enlightened marketing. 
C)  customer- value marketing. 
D)  a public relations push. 
E)  customer- oriented marketing.

Question 12

Deceptive pricing involves falsely advertising "factory" or "wholesale" prices or a large price reduction from an artificially inflated retail list price.

Accepted Answer

A) True 
 B)False

Question 13

According to your text, consumer surveys of marketing practice suggest that consumers are concerned about:

Accepted Answer

A)  dangerous products. 
B)  high prices. 
C)  misleading advertising claims. 
D)  poor- quality products. 
E)  all of the above 
A)  dangerous products. 
B)  high prices. 
C)  misleading advertising claims. 
D)  poor- quality products. 
E)  all of the above

Question 14

As an organised movement, consumerism includes the work of both citizens and government.

Accepted Answer

A) True 
 B)False

Question 15

Mini Case 19- 1
"Citizens for Action" was a consumer watchdog group that monitored marketing activities in Melbourne. Various members of the executive committee were each responsible for a particular area. Melanie logged in complaints that marketing promotion encouraged people to judge one another by what they own rather than by who they are. Matt recorded activities where the selling of private goods appeared to be at the expense of public goods. Murray listened to residents who complained that billboards were ruining their neighbourhood scenery and hurting property values.
-Martha works for a group known as Citizens for Action where she is required to locate and report on examples of billboards with explicit sexual messages. Martha's role is related to which criticism of marketing's impact on society as a whole?

Accepted Answer

A)  too few social goods 
B)  too much political power 
C)  cultural pollution 
D)  false wants and too much materialism 
E)  all of the above 
A)  too few social goods 
B)  too much political power 
C)  cultural pollution 
D)  false wants and too much materialism 
E)  all of the above

Question 16

The firm emphasises improvements in product quality, features, or convenience above schemes to increase short- run sales based on the principle of:

Accepted Answer

A)  customer- value marketing. 
B)  social marketing. 
C)  environmental marketing. 
D)  sense- of- mission marketing. 
E)  competitive marketing. 
A)  customer- value marketing. 
B)  social marketing. 
C)  environmental marketing. 
D)  sense- of- mission marketing. 
E)  competitive marketing.

Question 17

The enlightened marketing concept holds that marketing efforts should support the best long- run performance of the marketing system.

Accepted Answer

A) True 
 B)False

Question 18

Many firms which package their products while they are hot know that their packages will appear to be significantly less than full after the product cools. These firms often place the notice "contents sold by weight, not volume" on their packages in order to avoid charges of deceptive:

Accepted Answer

A)  packaging. 
B)  advertising. 
C)  promotion. 
D)  pricing. 
E)  distribution. 
A)  packaging. 
B)  advertising. 
C)  promotion. 
D)  pricing. 
E)  distribution.

Question 19

An estimate of the carbon emissions resulting from the stages in production and transportation of a product and the energy consumption at each stage is known as a product's carbon footprint.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about consumerism is FALSE?

Accepted Answer

A)  Consumerists argue that consumers should have rights but no responsibility for their product choices. 
B)  Consumerists are concerned with ensuring that consumers have the information necessary to make informed choices. 
C)  Consumerists are concerned with quality of life. 
D)  Consumerists are concerned with strengthening consumer rights in the face of fraud or misleading conduct. 
E)  All of the above are true. 
A)  Consumerists argue that consumers should have rights but no responsibility for their product choices. 
B)  Consumerists are concerned with ensuring that consumers have the information necessary to make informed choices. 
C)  Consumerists are concerned with quality of life. 
D)  Consumerists are concerned with strengthening consumer rights in the face of fraud or misleading conduct. 
E)  All of the above are true.

An organised movement of citizens and government to improve the rights and power of buyers in relation to sellers is:

The process of looking at all the stages involved in making the product and transporting it to market, working out the energy consumption at each stage, and converting that energy into the resulting amount of carbon emissions is known as:

Deliberately luring customers to the store for a bargain that is out of stock is an example of deceptive:

The challenge for marketers of salutary products is to:

An organised movement of concerned citizens and government to protect and improve the ecological surroundings in which people live is known as:

Pleasing products are easy to sell, but may raise ethical issues with regard to their long- term impacts.

Seatbelts and airbags for automobiles are examples of a:

One of the traditional buyer's rights described in the text is the right to influence products and marketing practices in ways that will improve the "quality of life."

Although she knows they are good for her, Rangi hates to drink milk or eat spinach and will do so only when forced. These foods would be best described as:

Fresh produce that is grown, harvested and sold in the local area will always have a lower carbon footprint than food that has been imported from other countries.

Deceptive pricing involves falsely advertising "factory" or "wholesale" prices or a large price reduction from an artificially inflated retail list price.

According to your text, consumer surveys of marketing practice suggest that consumers are concerned about:

As an organised movement, consumerism includes the work of both citizens and government.

The firm emphasises improvements in product quality, features, or convenience above schemes to increase short- run sales based on the principle of:

The enlightened marketing concept holds that marketing efforts should support the best long- run performance of the marketing system.

Many firms which package their products while they are hot know that their packages will appear to be significantly less than full after the product cools. These firms often place the notice "contents sold by weight, not volume" on their packages in order to avoid charges of deceptive:

An estimate of the carbon emissions resulting from the stages in production and transportation of a product and the energy consumption at each stage is known as a product's carbon footprint.

Which of the following statements about consumerism is FALSE?

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Filters

Exam 19: Responsible Marketing

An organised movement of citizens and government to improve the rights and power of buyers in relation to sellers is:

The process of looking at all the stages involved in making the product and transporting it to market, working out the energy consumption at each stage, and converting that energy into the resulting amount of carbon emissions is known as:

Deliberately luring customers to the store for a bargain that is out of stock is an example of deceptive:

The challenge for marketers of salutary products is to:

An organised movement of concerned citizens and government to protect and improve the ecological surroundings in which people live is known as:

Pleasing products are easy to sell, but may raise ethical issues with regard to their long- term impacts.

Seatbelts and airbags for automobiles are examples of a:

One of the traditional buyer's rights described in the text is the right to influence products and marketing practices in ways that will improve the "quality of life."

Although she knows they are good for her, Rangi hates to drink milk or eat spinach and will do so only when forced. These foods would be best described as:

Fresh produce that is grown, harvested and sold in the local area will always have a lower carbon footprint than food that has been imported from other countries.

Deceptive pricing involves falsely advertising "factory" or "wholesale" prices or a large price reduction from an artificially inflated retail list price.

According to your text, consumer surveys of marketing practice suggest that consumers are concerned about:

As an organised movement, consumerism includes the work of both citizens and government.

The firm emphasises improvements in product quality, features, or convenience above schemes to increase short- run sales based on the principle of:

The enlightened marketing concept holds that marketing efforts should support the best long- run performance of the marketing system.

Many firms which package their products while they are hot know that their packages will appear to be significantly less than full after the product cools. These firms often place the notice "contents sold by weight, not volume" on their packages in order to avoid charges of deceptive:

An estimate of the carbon emissions resulting from the stages in production and transportation of a product and the energy consumption at each stage is known as a product's carbon footprint.

Which of the following statements about consumerism is FALSE?

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Filters