Exam 6: Consumer Decision Making

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n)_____.

Ramelson Inc.,a sporting goods footwear and apparel company,features photographs of celebrities wearing its brand of clothing and sports gear.The company launched a commercial for its new line of football cleats.This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions.In this case,the football stars served as _____.

Social influences are most likely to influence consumer buying decisions by:

Marie and her sister Janet saw an ice-cream vendor.Marie bought herself her favorite chocolate ice cream,and Janet wanted to try a new flavor that the ice-cream man told her about.Marie liked her ice cream,but Janet did not like the new flavor.Which attributes of reinforcement do you observe in this scenario?