Multiple Choice
Ramelson Inc.,a sporting goods footwear and apparel company,features photographs of celebrities wearing its brand of clothing and sports gear.The company launched a commercial for its new line of football cleats.This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions.In this case,the football stars served as _____.
A) opinion leaders
B) aspirational reference groups
C) non aspirational reference groups
D) decision makers
Correct Answer:
Verified
Correct Answer:
Verified
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