Exam 6: Consumer Decision Making

At the beginning of every trailer for Steven Spielberg's next release Ready Player One,one hears a voice saying,"From the makers who brought you Jaws,E.T.,Schindler's List,and Jurassic Park,we are proud to present Ready Player One." In this example,the movie promoters are using:

The process by which we select,organize,and interpret stimuli into a meaningful and coherent picture is called learning.

Which of the following is true of the dynamic nature of culture?

How well a consumer's expectations are met from a product determines whether the consumer is satisfied or dissatisfied with the purchase.

Which of the following statements is true of the social class system in the United States?

The popularity of massive music festivals has created an opportunity for fans of electronic dance music to get together and create their own _____.

Rapid changes in digital technology have hampered the decision making process for consumers due to an ever-increasing overload of information.

Linda usually does not spend much time selecting gifts.However,when choosing a fountain pen for her husband's birthday this year,she visited several stores and spent a lot of time asking the sales staff about different features of the pen before making her purchase.This scenario illustrates _____.

Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

__________is a learned ability to differentiate among similar products such as different brands of blue jeans.

When considering the roles in decision making that family members play when someone wants to buy a good or service,the member who suggests or plants the seed for the purchase process is called the _________________.

Consumers try to reduce dissonance by justifying their purchase decision.

Personality refers to how consumers see themselves in terms of attitudes,perceptions,and beliefs.

Which of the following statements is true of post purchase behavior?

A family that strongly values good health and fitness encourages their family members to take up sports; their grocery list,too,is full of nutritious choices which aid good health.The children in that family follow the same lifestyle pattern when they raise their families.Which term best describes this pattern of behavior?

In terms of making a purchase,the value of a product can derive from an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct.

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Identify three psychological factors that affect consumer buying decisions.Explain how these factors influence consumers decisions and how marketers use this information to successfully market their products and/or services to consumers.