Exam 6: Consumer Decision Making

Need recognition generally is not triggered by a consumer's exposure to an external stimulus.

Andrea wants to take her husband,Bill,to an exotic island to surprise him on their tenth wedding anniversary.She has made reservations at an expensive hotel.However,she is now worried whether she is going to get service worth the money she spent.In this scenario,Andrea's inner tension would reduce if:

Unlike affluent upper-class consumers,working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

To increase the sales of low-involvement products,marketing managers can:

Reference groups are extremely important to marketers in three ways: (1)They serve as information sources and influence perceptions; (2)they affect an individual's aspiration levels; and (3)________________________________________.

When evaluating the impact of individual influences on consumer buying decisions,an individual's characteristics generally change greatly over the course of one's life.

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Consumers practice extensive decision making when purchasing products that are extremely important to them.

A subculture is a homogeneous group of people who share elements of an overall culture as well as cultural elements unique to their own group.Within subcultures,people's attitudes,values,and purchase decisions are even more similar than they are within the broader culture.

Stefanie's mother always shopped at the supermarket once a month.One reason why Stefanie is such an efficient shopper is that,like her mother,she believes,"Buy only what is essential or needed right now." The norms and values passed on to Stefanie are an example of:

The social factors that affect the consumer decision journey are:

Lauren buys groceries every month from Walmart and rarely does much research on the products she buys.What is the marketing term for this type of consumer behavior?

Explain the sequence and stages of the consumer decision journey.

Buying a car is generally an unplanned activity and stopping by a sandwich shop to satiate one's hunger is a planned activity.

Discuss the importance of understanding consumer behavior.

Though there was a controversy regarding Kentucky Fried Chicken (KFC)and the news media splashed the story,people were quick to forget about the negative press and continued patronizing KFC and its food.Which type of stimuli/perception does this consumer behavior demonstrate?

Aspirational reference groups,or associative groups,influence our behavior when we try to maintain distance from them.

Carrying over a well-known and respected brand name from one product category to another product category is referred to as:

_____ is an example of routine response behavior.

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.