Exam 2: Strategic Planning and Competitive Advantage

When an SBU has become a _____________,it is essential to either invest in it heavily to gain better market share,acquire competitors to get the necessary market share,reposition its products,or drop it.

Imitating a rival's competitive advantage requires a company to first identify the rival's competitive advantage.

Which of the following strategies can enable companies to gain a cost competitive advantage?

Which of the following statements is true of effective strategic planning?

With reference to the General Electric model for selecting strategic alternatives,which of the following refers to how well placed in a market an organization needs to be to take advantage of opportunities?

In the context of the portfolio matrix,which statement is generally true of SBUs considered to be dogs?

Which of the following is correct about a sustainable competitive advantage?

In the context of the Boston Consulting Group's (BCG's)portfolio matrix,which of the following is true of SBUs considered to be question marks?

Which of the following is correct about the product development strategy of Ansoff's strategic opportunity matrix?

An operating decision is unlikely to have a great impact on the long-run profitability of a company.

Choqlate King Inc.is a large company that manufactures and sells chocolate bars.It plans to adopt a product development strategy.In this case,Choqlate King will:

Which of the following statements is true of the innovation matrix?

According to the Boston Consulting Group model,the best strategy options in dealing with problem children are to invest heavily to gain better market share,acquire competitors to get the necessary market share,or drop the SBU.

Which of the following is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives?

A strategic business unit (SBU)is a single business or a collection of related businesses.

The marketers at Gemini Inc.have prepared a marketing plan for the company's air conditioners.The managers at Gemini have outlined several activities for their subordinates based on this marketing plan and set a deadline and allocated a budget for each activity.Which of the following stages of the marketing plan is illustrated in this scenario?

For a star,the best marketing tactic is to protect existing market share by reinvesting earnings in product improvement,better distribution,more promotion,and production efficiency.

Which of the following defines the key goal of an SBU that is a very successful cash cow?

Magnira Inc.plans to implement a market penetration strategy to increase its market share.According to Ansoff's strategic opportunity matrix,which of the following scenarios is most likely to happen?

Which of the following generally does NOT result in a cost competitive advantage?