Exam 2: Strategic Planning and Competitive Advantage

According to Ansoff's strategic opportunity matrix,unlike market development,product development:

A statement of what is to be accomplished through marketing activities is called __________.

In the context of SWOT analysis,which of the following can be considered a strength of an organization?

One component of promotion within the context of a marketing mix includes ________.

Marketers at Libra Electronics Inc.are developing promotional strategies to increase product sales.In this case,which of the following strategies would its marketers likely use to improve product/brand awareness among the public?

Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets?

The collection and interpretation of data about forces,events,and relationships in the external environment that may affect the organization's future or its marketing plan implementation is called:

Delat Corp.is a large corporation that offers several product lines.On the company's website,the following text is highlighted: "The aim of our business is to achieve profitability by offering our customers high-quality products that are manufactured in a cost-effective manner.Our goal is to provide value to our customers,serve the community,and preserve the environment." This text is most likely to be Delat Corp.'s __________________.

According to Ansoff's strategic opportunity matrix,both product development and diversification entail the creation of new products.

Which of the following actions is primarily associated with a niche strategy?

Varion Air,an airline company,is providing a promotional offer to mark its first anniversary.Customers will receive a complimentary ticket upon purchase of three business class tickets.In this case,which of the following is a likely outcome of its promotional strategy?

Adjacent innovation involves decisions that result in brand-new markets,products,and often new businesses by acquiring new assets to develop the type of breakthrough decisions that fall in this category.

Addoso Inc.manufactures electronic gadgets.The marketing managers at Addoso have found that a new competitor is gaining more customers.In the context of SWOT analysis,which of the following actions should be prioritized by Addoso's marketing managers?

Which of the following is NOT a characteristic of marketing audit?

Critics of Ansoff's matrix mention that the matrix does not:

If an organization has an SBU that it believes has the potential to be a star,the best allocation of future resources would be to _________ that SBU.

Identify which statement correctly describes the effect price has in the marketing mix.

A marketing mix typically involves:

SharpSheets is a paper manufacturing company that sells products made of recycled materials.Because no other paper manufacturing company in the market has the ability to replicate its products,it can be said that SharpSheets has a competitive advantage.

In the context of the innovation matrix,decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.