Question 1

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

Accepted Answer

Answers will vary.As companies become increasingly focused on supply chain management,they are adapting a supply chain orientation.This means that they develop management practices that are consistent with a "systems thinking" approach.Supply chain-oriented firms possess five characteristics that,in combination,set them apart from their partners: 
a.They are credible. They have the capability to deliver on the promises they make.
b.They are benevolent. They are willing to accept short-term risks on behalf of others, are committed to others, and invest in others’ success.
c.They are cooperative. They work with rather than against their partners when seeking to achieve goals.
d.They have the support of top managers. These managers possess the vision required to do things that benefit the entire supply chain in the short run so that they can enjoy greater company successes in the long run.
e.They are effective at conducting and directing supply chain activity. Thereby, they are better off in the long run financially than those who are not.

Question 2

The composition and appearance of a product that make it desirable constitute its ______ utility.

Accepted Answer

A)  form 
B)  time 
C)  exchange 
D)  place 
A)  form 
B)  time 
C)  exchange 
D)  place A

Question 3

Which of the following statements is true of the demand management process?

Accepted Answer

A)  It increases costs as it involves serving multiple types of customers who have variable wants and needs. 
B)  Demand management can ease pressure on the production process and allow companies to satisfy most of their customers through greater flexibility in manufacturing,marketing,and sales programs. 
C)  It focuses on providing a quick positive response to negative customer feedback. 
D)  It involves creating customer-focused plans of action prior to actual purchases being made. 
A)  It increases costs as it involves serving multiple types of customers who have variable wants and needs. 
B)  Demand management can ease pressure on the production process and allow companies to satisfy most of their customers through greater flexibility in manufacturing,marketing,and sales programs. 
C)  It focuses on providing a quick positive response to negative customer feedback. 
D)  It involves creating customer-focused plans of action prior to actual purchases being made. D

Question 4

Buying and managing transportation,warehousing,and/or light postponed manufacturing are logistical functions that typically lend themselves to ______.

Accepted Answer

A)  sustainable supply chain management 
B)  outsourcing and contract logistics 
C)  returns management 
D)  supplier relationship management 
A)  sustainable supply chain management 
B)  outsourcing and contract logistics 
C)  returns management 
D)  supplier relationship management

Question 5

Which of the following is true of retailers?

Accepted Answer

A)  They provide contact efficiency for consumers. 
B)  They provide time and place utility to agents and brokers. 
C)  They facilitate exchanges of ownership between buyers and sellers. 
D)  They facilitate the movement of products from the manufacturer to producers and resellers. 
A)  They provide contact efficiency for consumers. 
B)  They provide time and place utility to agents and brokers. 
C)  They facilitate exchanges of ownership between buyers and sellers. 
D)  They facilitate the movement of products from the manufacturer to producers and resellers.

Question 6

The job of a food broker is to facilitate the sale of many different manufacturers' products to various grocery chains by marketing the producers' merchandise without ever taking ownership of any of the food products.

Accepted Answer

A) True 
 B)False

Question 7

Generally speaking,industry and government work uncooperatively even when problems common to both emerge.In fact,they often work against one another.Thus,formation of successful PPPs is rare.

Accepted Answer

A) True 
 B)False

Question 8

Transactional,logistical,and facilitating functions are the three essential functions that intermediaries in marketing channels perform to enable goods to flow between producer and consumer.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a function of marketing channel members?

Accepted Answer

A)  They attain economies of scale for producers through specialization and division of labor. 
B)  They aid downstream producers in marketing. 
C)  They aid retailers in creating time,place,and exchange utility for customers. 
D)  They attain economies of scale through minimum interaction with suppliers. 
A)  They attain economies of scale for producers through specialization and division of labor. 
B)  They aid downstream producers in marketing. 
C)  They aid retailers in creating time,place,and exchange utility for customers. 
D)  They attain economies of scale through minimum interaction with suppliers.

Question 10

Which of the following statements is true of agile companies?

Accepted Answer

A)  They increase the complexity of the supply chain. 
B)  They use the "push" strategy instead of the "pull" strategy to market their products. 
C)  They spend less time than their competitors on activities that create direct customer benefits. 
D)  They partner closely with suppliers and service providers to reduce customer wait times for products. 
A)  They increase the complexity of the supply chain. 
B)  They use the "push" strategy instead of the "pull" strategy to market their products. 
C)  They spend less time than their competitors on activities that create direct customer benefits. 
D)  They partner closely with suppliers and service providers to reduce customer wait times for products.

Question 11

Which statement is true of the demand management process?

Accepted Answer

A)  It aligns supply and demand throughout the supply chain by creating customer-focused plans of action immediately after an actual purchase is made 
B)  It seeks to minimize the costs of serving multiple types of customers who have variable wants and needs 
C)  It presents a multi-company,unified response system to the customer whenever concerns are voiced 
D)  It ensures that firms in the supply chain have the needed resources to manufacture with flexibility and to move products through a multistage production process 
A)  It aligns supply and demand throughout the supply chain by creating customer-focused plans of action immediately after an actual purchase is made 
B)  It seeks to minimize the costs of serving multiple types of customers who have variable wants and needs 
C)  It presents a multi-company,unified response system to the customer whenever concerns are voiced 
D)  It ensures that firms in the supply chain have the needed resources to manufacture with flexibility and to move products through a multistage production process

Question 12

Which of the following statements is true of channel members?

Accepted Answer

A)  They provide contact efficiency. 
B)  Agents and brokers take ownership of goods. 
C)  They provide generalization of labor. 
D)  Merchant wholesalers create form utility. 
A)  They provide contact efficiency. 
B)  Agents and brokers take ownership of goods. 
C)  They provide generalization of labor. 
D)  Merchant wholesalers create form utility.

Question 13

Which of the following compares customer relationship management (CRM)with customer service management (CSM)?

Accepted Answer

A)  Whereas the CRM process is designed to analyze consumer feedback to understand trends,the CSM process is designed to ensure that marketing and advertising addresses those findings. 
B)  Whereas the CSM process is designed to analyze consumer feedback to understand trends,the CRM process is designed to ensure that marketing and advertising addresses those findings. 
C)  Whereas the CRM process is designed to identify and build relationships with good customers,the CSM process is designed to ensure that those customer relationships remain strong. 
D)  Whereas the CSM process is designed to identify and build relationships with good customers,the CRM process is designed to ensure that those customer relationships remain strong. 
A)  Whereas the CRM process is designed to analyze consumer feedback to understand trends,the CSM process is designed to ensure that marketing and advertising addresses those findings. 
B)  Whereas the CSM process is designed to analyze consumer feedback to understand trends,the CRM process is designed to ensure that marketing and advertising addresses those findings. 
C)  Whereas the CRM process is designed to identify and build relationships with good customers,the CSM process is designed to ensure that those customer relationships remain strong. 
D)  Whereas the CSM process is designed to identify and build relationships with good customers,the CRM process is designed to ensure that those customer relationships remain strong.

Question 14

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

Accepted Answer

A) True 
 B)False

Question 15

What are the disadvantages of globalizing a company's supply chain?

Accepted Answer

Answers will vary.Globalization has brou

Question 16

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc.The company makes use of three-dimensional printing to produce the spare part at its location closest to Lina's home.In this case,which of the following technologies is used to produce the spare part?

Accepted Answer

A)  Tampography 
B)  Lenticular printing 
C)  Additive manufacturing 
D)  Molding 
A)  Tampography 
B)  Lenticular printing 
C)  Additive manufacturing 
D)  Molding

Question 17

Grand Trunk Inc.,a furniture manufacturing company,does not manufacture any pieces until an order is received.It coordinates and integrates the activities of its suppliers,designers,and carpenters to ensure an efficient production cycle.This enables Grand Trunk Inc.to deliver the products to customers within five working days.This is an example of _____ management.

Accepted Answer

A)  supply chain 
B)  customer relationship 
C)  returns 
D)  asset lifecycle 
A)  supply chain 
B)  customer relationship 
C)  returns 
D)  asset lifecycle

Question 18

DutiLog Inc.is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms.Given this information,DutiLog Inc.is an example of a third-party logistics company.

Accepted Answer

A) True 
 B)False

Question 19

In a multichannel marketing system,each channel does not hold its own inventory.

Accepted Answer

A) True 
 B)False

Question 20

In the United Kingdom,Tesco Grocery stores plan afternoon shipments from distribution centers to stores only after reading morning sales data.This way,they can replenish inventory sold only hours before.Tesco is an example of supply chain that is ______.

Accepted Answer

A)  partly agile,but mostly lean 
B)  partly lean,but mostly agile 
C)  strictly agile 
D)  strictly lean 
A)  partly agile,but mostly lean 
B)  partly lean,but mostly agile 
C)  strictly agile 
D)  strictly lean

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

The composition and appearance of a product that make it desirable constitute its ______ utility.

Which of the following statements is true of the demand management process?

Buying and managing transportation,warehousing,and/or light postponed manufacturing are logistical functions that typically lend themselves to ______.

Which of the following is true of retailers?

The job of a food broker is to facilitate the sale of many different manufacturers' products to various grocery chains by marketing the producers' merchandise without ever taking ownership of any of the food products.

Generally speaking,industry and government work uncooperatively even when problems common to both emerge.In fact,they often work against one another.Thus,formation of successful PPPs is rare.

Transactional,logistical,and facilitating functions are the three essential functions that intermediaries in marketing channels perform to enable goods to flow between producer and consumer.

Which of the following is a function of marketing channel members?

Which of the following statements is true of agile companies?

Which statement is true of the demand management process?

Which of the following statements is true of channel members?

Which of the following compares customer relationship management (CRM)with customer service management (CSM)?

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

What are the disadvantages of globalizing a company's supply chain?

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc.The company makes use of three-dimensional printing to produce the spare part at its location closest to Lina's home.In this case,which of the following technologies is used to produce the spare part?

DutiLog Inc.is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms.Given this information,DutiLog Inc.is an example of a third-party logistics company.

In a multichannel marketing system,each channel does not hold its own inventory.

In the United Kingdom,Tesco Grocery stores plan afternoon shipments from distribution centers to stores only after reading morning sales data.This way,they can replenish inventory sold only hours before.Tesco is an example of supply chain that is ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

What is a supply chain orientation? Describe the five characteristics of supply chain-oriented firms.

The composition and appearance of a product that make it desirable constitute its ______ utility.

Which of the following statements is true of the demand management process?

Buying and managing transportation,warehousing,and/or light postponed manufacturing are logistical functions that typically lend themselves to ______.

Which of the following is true of retailers?

The job of a food broker is to facilitate the sale of many different manufacturers' products to various grocery chains by marketing the producers' merchandise without ever taking ownership of any of the food products.

Generally speaking,industry and government work uncooperatively even when problems common to both emerge.In fact,they often work against one another.Thus,formation of successful PPPs is rare.

Transactional,logistical,and facilitating functions are the three essential functions that intermediaries in marketing channels perform to enable goods to flow between producer and consumer.

Which of the following is a function of marketing channel members?

Which of the following statements is true of agile companies?

Which statement is true of the demand management process?

Which of the following statements is true of channel members?

Which of the following compares customer relationship management (CRM)with customer service management (CSM)?

The marketing channel is the "upstream" portion of the supply chain that is charged with moving component parts or raw materials to the producer.

What are the disadvantages of globalizing a company's supply chain?

Lina orders a spare part for her custom-built bike from Lumberne Technologies Inc.The company makes use of three-dimensional printing to produce the spare part at its location closest to Lina's home.In this case,which of the following technologies is used to produce the spare part?

DutiLog Inc.is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms.Given this information,DutiLog Inc.is an example of a third-party logistics company.

In a multichannel marketing system,each channel does not hold its own inventory.

In the United Kingdom,Tesco Grocery stores plan afternoon shipments from distribution centers to stores only after reading morning sales data.This way,they can replenish inventory sold only hours before.Tesco is an example of supply chain that is ______.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters