Question 1

Which of the following is true of returns management?

Accepted Answer

A)  It allows the firm to recognize weaknesses in product design and/or areas for potential improvement through customer feedback. 
B)  It adds additional costs to marketing and is a burden on the already strained workforce in the customer relations department. 
C)  Handling returns creates a negative image as the company loses credibility for its inability to deliver on what it claims to sell. 
D)  Granting customers the freedom to try products without being charged for returning them ultimately reduces revenues for companies. 
A)  It allows the firm to recognize weaknesses in product design and/or areas for potential improvement through customer feedback. 
B)  It adds additional costs to marketing and is a burden on the already strained workforce in the customer relations department. 
C)  Handling returns creates a negative image as the company loses credibility for its inability to deliver on what it claims to sell. 
D)  Granting customers the freedom to try products without being charged for returning them ultimately reduces revenues for companies.

Question 2

Which of the following is true of three-dimensional printing?

Accepted Answer

A)  Smaller,localized supply chains will outsource all customization orders. 
B)  Small manufacturers will profit from making fewer custom products. 
C)  Small manufacturers will produce products over very short lead times. 
D)  Small,localized supply chains will face stiff competition from bigger players. 
A)  Smaller,localized supply chains will outsource all customization orders. 
B)  Small manufacturers will profit from making fewer custom products. 
C)  Small manufacturers will produce products over very short lead times. 
D)  Small,localized supply chains will face stiff competition from bigger players.

Question 3

Which of the following entails the logistical function of intermediaries in marketing channels?

Accepted Answer

A)  Sorting,accumulation,consolidation,and/or allocation of assets to conform to customer requirements 
B)  Researching data on channel members and consumers 
C)  Explaining a product's features,advantages,and benefits 
D)  Contacting prospective buyers to make them aware of existing products 
A)  Sorting,accumulation,consolidation,and/or allocation of assets to conform to customer requirements 
B)  Researching data on channel members and consumers 
C)  Explaining a product's features,advantages,and benefits 
D)  Contacting prospective buyers to make them aware of existing products

Question 4

Industrial distributors are channel members that buy but do not take title to products.

Accepted Answer

A) True 
 B)False

Question 5

Nessca Solutions Inc.recently created a hardware and software system for transmitting data among different departments within the firm.The system provides an easy and quick way of exchanging information.This has increased the firm's efficiency while reducing costs.With regard to demand-supply integration,this is an example of _____ integration.

Accepted Answer

A)  measurement and feedback 
B)  material and service supplier 
C)  customer 
D)  technology and planning 
A)  measurement and feedback 
B)  material and service supplier 
C)  customer 
D)  technology and planning

Question 6

In today's marketplace,the number of customers who expect to receive product configurations and services matched to their unique needs is decreasing.

Accepted Answer

A) True 
 B)False

Question 7

Laelle Inc.is a company that sells apparel for women.It recently shut down its physical store and is operating as a completely app-based store now.The app allows users to access the store's products anytime and anywhere using their cell phones,and it also has features that allow users to compare the prices of similar products across different online stores.This scenario exemplifies:

Accepted Answer

A)  M-commerce. 
B)  multichannel marketing. 
C)  dual distribution. 
D)  a drop and shop program. 
A)  M-commerce. 
B)  multichannel marketing. 
C)  dual distribution. 
D)  a drop and shop program.

Question 8

Which of the following is a similarity between merchant wholesalers and retailers?

Accepted Answer

A)  Both provide form utility. 
B)  Both take title to products in the marketing channel. 
C)  Both have little input into the terms of sale of a product. 
D)  Both get a fee or commission based on sales volume. 
A)  Both provide form utility. 
B)  Both take title to products in the marketing channel. 
C)  Both have little input into the terms of sale of a product. 
D)  Both get a fee or commission based on sales volume.

Question 9

A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer,while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is true of demand-supply integration?

Accepted Answer

A)  It is composed of bundles of interconnected activities that stretch across firms in the supply chain. 
B)  It is a system of management practices that is consistent with a "systems thinking" approach. 
C)  It is focused on integrating the supply-management and demand-generating functions of an organization. 
D)  It is used to align supply and demand throughout the supply chain by anticipating customer requirements. 
A)  It is composed of bundles of interconnected activities that stretch across firms in the supply chain. 
B)  It is a system of management practices that is consistent with a "systems thinking" approach. 
C)  It is focused on integrating the supply-management and demand-generating functions of an organization. 
D)  It is used to align supply and demand throughout the supply chain by anticipating customer requirements.

Question 11

Three-dimensional printing is expected to dramatically reduce businesses' carbon footprints because the technology ______.

Accepted Answer

A)  enables the use of only recyclable raw materials and renewable energy sources 
B)  will be heavily taxed so that the tax revenues can be channeled into green programs 
C)  nearly eliminates transportation of finished goods to distribution centers and retailers 
D)  is usable only locally and thus will tend to promote local economies that are small 
A)  enables the use of only recyclable raw materials and renewable energy sources 
B)  will be heavily taxed so that the tax revenues can be channeled into green programs 
C)  nearly eliminates transportation of finished goods to distribution centers and retailers 
D)  is usable only locally and thus will tend to promote local economies that are small

Question 12

Explain the product factors that affect which distribution channel is the best choice for a company.

Accepted Answer

Answers will vary.Complex,customized,and

Question 13

According to the concepts of specialization and division of labor,breaking down a complex task into smaller ones and assigning these to specialists creates ______.

Accepted Answer

A)  lower efficiency and higher average production costs 
B)  lower efficiency but lower average production costs 
C)  greater efficiency but higher average production costs 
D)  greater efficiency and lower average production costs 
A)  lower efficiency and higher average production costs 
B)  lower efficiency but lower average production costs 
C)  greater efficiency but higher average production costs 
D)  greater efficiency and lower average production costs

Question 14

Which of the following is an advantage of supply chain globalization?

Accepted Answer

A)  It helps in delivering products that have highly consistent quality standards. 
B)  It provides consistency in transportation service. 
C)  It lowers labor rates and material costs. 
D)  It reduces competition from domestic suppliers. 
A)  It helps in delivering products that have highly consistent quality standards. 
B)  It provides consistency in transportation service. 
C)  It lowers labor rates and material costs. 
D)  It reduces competition from domestic suppliers.

Question 15

Which of the following statements is true of the exchange utility?

Accepted Answer

A)  It refers to the elements of the composition and appearance of a product that make it desirable. 
B)  It refers to the increase in customer satisfaction gained by making a good or service available at the appropriate time. 
C)  It refers to the usefulness of a good or service as a function of the location at which it is made available. 
D)  It refers to the increased value of a product that is created as its ownership is transferred. 
A)  It refers to the elements of the composition and appearance of a product that make it desirable. 
B)  It refers to the increase in customer satisfaction gained by making a good or service available at the appropriate time. 
C)  It refers to the usefulness of a good or service as a function of the location at which it is made available. 
D)  It refers to the increased value of a product that is created as its ownership is transferred.

Question 16

Which of the following is true of nontraditional channels?

Accepted Answer

A)  They increase a brand's coverage in the market. 
B)  They are used to sell stolen or counterfeit products.. 
C)  They lead to competition between distribution channels through cannibalization. 
D)  They may help differentiate a firm's product from the competition. 
A)  They increase a brand's coverage in the market. 
B)  They are used to sell stolen or counterfeit products.. 
C)  They lead to competition between distribution channels through cannibalization. 
D)  They may help differentiate a firm's product from the competition.

Question 17

Which of the following statements is true of supply chain-oriented firms?

Accepted Answer

A)  They lack the support of top managers. 
B)  They are willing to accept long-term risks on behalf of others. 
C)  They work against their partners when seeking to achieve goals. 
D)  They are financially better off in the long run than companies that are not. 
A)  They lack the support of top managers. 
B)  They are willing to accept long-term risks on behalf of others. 
C)  They work against their partners when seeking to achieve goals. 
D)  They are financially better off in the long run than companies that are not.

Question 18

Acme Foundation provides information about channel members and consumers by getting answers to key questions such as,Who are the buyers? Where are they located? Why do they buy? Acme also ensures that channel members have the money to keep products moving through the channel to the ultimate consumer.The function of Acme described here is ______.

Accepted Answer

A)  logistical 
B)  transactional 
C)  facilitating 
D)  ideation 
A)  logistical 
B)  transactional 
C)  facilitating 
D)  ideation

Question 19

Among the types of external integration that companies want to achieve to be able to provide top-level service to their customers,measurement integration reflects the idea that performance assessments should ______.

Accepted Answer

A)  assess the performance of individual parts of the supply chain separately,not the whole chain 
B)  be transparent and measurable across the borders of different firms and units 
C)  hold the entire chain accountable for meeting the goals of each entity in the chain 
D)  recommend the inclusion of more business units to expand the supply chain 
A)  assess the performance of individual parts of the supply chain separately,not the whole chain 
B)  be transparent and measurable across the borders of different firms and units 
C)  hold the entire chain accountable for meeting the goals of each entity in the chain 
D)  recommend the inclusion of more business units to expand the supply chain

Question 20

No matter how extensive the role of 3PLs and 4PLs may be in providing logistic support to a firm,they never are the firm's only point of interaction with the customer.

Accepted Answer

A) True 
 B)False

Which of the following is true of returns management?

Which of the following is true of three-dimensional printing?

Which of the following entails the logistical function of intermediaries in marketing channels?

Industrial distributors are channel members that buy but do not take title to products.

In today's marketplace,the number of customers who expect to receive product configurations and services matched to their unique needs is decreasing.

Which of the following is a similarity between merchant wholesalers and retailers?

A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer,while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

Which of the following statements is true of demand-supply integration?

Three-dimensional printing is expected to dramatically reduce businesses' carbon footprints because the technology ______.

Explain the product factors that affect which distribution channel is the best choice for a company.

According to the concepts of specialization and division of labor,breaking down a complex task into smaller ones and assigning these to specialists creates ______.

Which of the following is an advantage of supply chain globalization?

Which of the following statements is true of the exchange utility?

Which of the following is true of nontraditional channels?

Which of the following statements is true of supply chain-oriented firms?

Among the types of external integration that companies want to achieve to be able to provide top-level service to their customers,measurement integration reflects the idea that performance assessments should ______.

No matter how extensive the role of 3PLs and 4PLs may be in providing logistic support to a firm,they never are the firm's only point of interaction with the customer.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

Which of the following is true of returns management?

Which of the following is true of three-dimensional printing?

Which of the following entails the logistical function of intermediaries in marketing channels?

Industrial distributors are channel members that buy but do not take title to products.

In today's marketplace,the number of customers who expect to receive product configurations and services matched to their unique needs is decreasing.

Which of the following is a similarity between merchant wholesalers and retailers?

A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer,while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

Which of the following statements is true of demand-supply integration?

Three-dimensional printing is expected to dramatically reduce businesses' carbon footprints because the technology ______.

Explain the product factors that affect which distribution channel is the best choice for a company.

According to the concepts of specialization and division of labor,breaking down a complex task into smaller ones and assigning these to specialists creates ______.

Which of the following is an advantage of supply chain globalization?

Which of the following statements is true of the exchange utility?

Which of the following is true of nontraditional channels?

Which of the following statements is true of supply chain-oriented firms?

Among the types of external integration that companies want to achieve to be able to provide top-level service to their customers,measurement integration reflects the idea that performance assessments should ______.

No matter how extensive the role of 3PLs and 4PLs may be in providing logistic support to a firm,they never are the firm's only point of interaction with the customer.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters