Exam 16: International Marketing

Define medium and message in advertising.

Personal selling is a high cost strategy.

Standardization allows the firm to develop cost efficiencies in manufacturing, distribution, and promotion while customization allows a firm to tailor the marketing mix to meet customer needs.

Which of the following buys products and services from the manufacturer and then resells them to retailers?

Pizza Hut is offering free pizza slices in Beijing. This is an example of ________.

Standardization implies that power and control should be centralized.

Because of the complexities involved with two-tiered pricing, most firms that are just beginning to internationalize avoid it.

International marketing activities should not integrate with the firm's functional strategies.

In the international marketing mix, the place element focuses on ________.

Which term refers to the facts or impressions the advertiser wants to convey to potential customers?

Economic factors can affect how a firm sells it product.

Why is it especially difficult for MNCs to develop pricing strategies? What factors contribute to these difficulties?

How does culture affect an international firm's product policy? How can hiring local sales representatives help international firms overcome many cultural barriers in marketing?

________ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Executives at Dawson Manufacturing, an MNE, are considering the implementation of a market pricing policy. Which of the following represents the most potential risk to Dawson of this type of policy?

What are the four basic marketing issues managers must address?

Which element of the promotion mix consists of efforts aimed at enhancing a firm's reputation and image with the general public?

Direct sales are risky to firms and require that profits be shared with wholesalers.

A firm following a geocentric approach will use a two-tiered pricing policy.

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?