Exam 16: International Marketing

________ is when a firm is dealing directly with the customer.

The time between the placement of an order and its receipt by the customer is called international order cycle time.

Which of the following is one of the elements of the promotion mix?

Under a ________ price policy, the firm customizes its prices on a market-by-market basis to maximize its profits in each market.

What term refers to the number of stages in the distribution channel?

Why is the polycentric approach more costly for the firm?

Digitex, an MNE, customizes its marketing mix in each market that the firm enters to meet the idiosyncratic needs of customers in different foreign markets. Which approach does Digitex most likely use?

What element of the promotion mix promotes a close, personal contact with customers?

Which product category listed below lends itself to a standard price policy?

Harley-Davidson often highlights the origin of its products. Origin is the ________.

Specialized marketing efforts such as coupons are a part of ________.

Exchange rate fluctuations contribute to challenges in pricing.

Most international firms use the same distribution strategy in every market.

Under the ________ price policy, firms can set higher prices where markets will tolerate them and lower prices where necessary to remain competitive.

Timex and Rolex both follow a differentiation strategy.

Marks and Spencer buys apparel from international wholesalers for sale to consumers in its stores in the United Kingdom. Marks and Spencer is a(n) ________.

Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. Maddox executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market. Maddox most likely has a(n) ________ approach to international marketing.

Which of the following is a disadvantage of customized international marketing?

What are the three basic approaches in deciding whether to standardize or customize the firm's marketing mix?

Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?