Question 1

Product ________.

Accepted Answer

A)  involves the development of tangible and intangible features that meet customer needs in diverse markets 
B)  involves the development of policies that bring in revenue and strategically shape the competitive environment 
C)  involves devising ways to enhance the desirability of the product to potential buyers 
D)  gets products and services into the hands of customers via transportation and merchandising 
A)  involves the development of tangible and intangible features that meet customer needs in diverse markets 
B)  involves the development of policies that bring in revenue and strategically shape the competitive environment 
C)  involves devising ways to enhance the desirability of the product to potential buyers 
D)  gets products and services into the hands of customers via transportation and merchandising A

Question 2

Mazda was charged with dumping minivans in the U.S. market. What pricing policy was Mazda most likely using?

Accepted Answer

A)  standard 
B)  two-tiered 
C)  market 
D)  global 
A)  standard 
B)  two-tiered 
C)  market 
D)  global B

Question 3

What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?

Accepted Answer

A)  globalization 
B)  international marketing 
C)  organizational design 
D)  international management 
A)  globalization 
B)  international marketing 
C)  organizational design 
D)  international management B

Question 4

Which approach to international marketing is the easiest for a firm to adopt?

Accepted Answer

A)  ethnocentric approach 
B)  polycentric approach 
C)  geocentric approach 
D)  transnational approach 
A)  ethnocentric approach 
B)  polycentric approach 
C)  geocentric approach 
D)  transnational approach

Question 5

What reason related to marketing prompted many firms to form joint ventures with local firms in India, Mexico, and China?

Accepted Answer

For many years, local laws made it diffi

Question 6

What are the three factors firms must consider as they develop an advertising strategy?

Accepted Answer

Firms must consider the messag

Question 7

What are the two important sets of distribution issues faced by international firms?

Accepted Answer

The firm must address how it wants to ph

Question 8

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

Accepted Answer

A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix 
A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix

Question 9

The marketing mix involves a firm's product, price, promotion, and place.

Accepted Answer

A) True 
 B)False

Question 10

What is marketing? What factors are unique to international marketing?

Accepted Answer

Marketing is the process of planning and

Question 11

Which of the following occurs when products are imported into a country legally but outside the normal channels of distribution authorized by the manufacturer?

Accepted Answer

A)  gray market 
B)  parallel exporting 
C)  black market 
D)  price gouging 
A)  gray market 
B)  parallel exporting 
C)  black market 
D)  price gouging

Question 12

What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?

Accepted Answer

The three pricing policies are standard

Question 13

Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?

Accepted Answer

A)  product 
B)  pricing 
C)  promotion 
D)  place 
A)  product 
B)  pricing 
C)  promotion 
D)  place

Question 14

Which term best describes the market pricing policy?

Accepted Answer

A)  simple 
B)  integrated 
C)  complex 
D)  standardized 
A)  simple 
B)  integrated 
C)  complex 
D)  standardized

Question 15

What is the difference between standard pricing and two-tiered pricing? What are the common characteristics of firms that use each type?

Accepted Answer

A standard pricing policy involves charg

Question 16

What is the most common approach to personal selling?

Accepted Answer

The use of sales representativ

Question 17

ACE-Tech manufactures computers and sells them through its Website to final customers. ACE-Tech uses a direct sales approach.

Accepted Answer

A) True 
 B)False

Question 18

What are the advantages and disadvantages of customized international marketing?

Accepted Answer

The advantages of customized internation

Question 19

Which of the following would most likely trigger a gray market?

Accepted Answer

A)  a firm has large price differences among different markets 
B)  a firm prices its products almost equally in all markets 
C)  products are illegal in one market but legal in another 
D)  products are closely regulated by the government 
A)  a firm has large price differences among different markets 
B)  a firm prices its products almost equally in all markets 
C)  products are illegal in one market but legal in another 
D)  products are closely regulated by the government

Question 20

What are the advantages of direct sales?

Accepted Answer

Direct sales occur when a firm sells dir

Product ________.

Mazda was charged with dumping minivans in the U.S. market. What pricing policy was Mazda most likely using?

What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?

Which approach to international marketing is the easiest for a firm to adopt?

What reason related to marketing prompted many firms to form joint ventures with local firms in India, Mexico, and China?

What are the three factors firms must consider as they develop an advertising strategy?

What are the two important sets of distribution issues faced by international firms?

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

The marketing mix involves a firm's product, price, promotion, and place.

What is marketing? What factors are unique to international marketing?

Which of the following occurs when products are imported into a country legally but outside the normal channels of distribution authorized by the manufacturer?

What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?

Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?

Which term best describes the market pricing policy?

What is the difference between standard pricing and two-tiered pricing? What are the common characteristics of firms that use each type?

What is the most common approach to personal selling?

ACE-Tech manufactures computers and sells them through its Website to final customers. ACE-Tech uses a direct sales approach.

What are the advantages and disadvantages of customized international marketing?

Which of the following would most likely trigger a gray market?

What are the advantages of direct sales?

An Overview of International Business

Global Marketplaces and Business Centers

Legal, Technological, and Political Environments

The Role of Culture

Ethics and Social Responsibility in International Business

International Trade and Investment

The International Monetary System and the Balance of Payments

Foreign Exchange and International Financial Markets

Formulation of National Trade Policies

International Cooperation Among Nations

International Strategic Management

Strategies for Analyzing and Entering Foreign Markets

International Strategic Alliances

International Organization Design and Control

Leadership and Employee Behavior in International Business

International Operations Management

International Financial Management

International Human Resource Management and Labor Relations

Filters

Exam 16: International Marketing

Product ________.

Mazda was charged with dumping minivans in the U.S. market. What pricing policy was Mazda most likely using?

What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?

Which approach to international marketing is the easiest for a firm to adopt?

What reason related to marketing prompted many firms to form joint ventures with local firms in India, Mexico, and China?

What are the three factors firms must consider as they develop an advertising strategy?

What are the two important sets of distribution issues faced by international firms?

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

The marketing mix involves a firm's product, price, promotion, and place.

What is marketing? What factors are unique to international marketing?

Which of the following occurs when products are imported into a country legally but outside the normal channels of distribution authorized by the manufacturer?

What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?

Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?

Which term best describes the market pricing policy?

What is the difference between standard pricing and two-tiered pricing? What are the common characteristics of firms that use each type?

What is the most common approach to personal selling?

ACE-Tech manufactures computers and sells them through its Website to final customers. ACE-Tech uses a direct sales approach.

What are the advantages and disadvantages of customized international marketing?

Which of the following would most likely trigger a gray market?

What are the advantages of direct sales?

An Overview of International Business

Global Marketplaces and Business Centers

Legal, Technological, and Political Environments

The Role of Culture

Ethics and Social Responsibility in International Business

International Trade and Investment

The International Monetary System and the Balance of Payments

Foreign Exchange and International Financial Markets

Formulation of National Trade Policies

International Cooperation Among Nations

International Strategic Management

Strategies for Analyzing and Entering Foreign Markets

International Strategic Alliances

International Organization Design and Control

Leadership and Employee Behavior in International Business

International Operations Management

International Financial Management

International Human Resource Management and Labor Relations

Filters