Exam 16: International Marketing

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Which of the following is an advantage of standardized international marketing?

Carver Foods is an MNE that sells baby food around the world. What product component will most likely be standardized by Carver in all foreign markets?

A decentralized firm can more easily standardize its marketing mix than a centralized one.

________ would be a secondary, or tertiary target of international promotional activities.

What factors affect the degree of standardization or customization a firm adopts?

What advantage does a firm that standardizes its international marketing mix achieve?

Ads for products such as candy and soft drinks often can be standardized because the ads stress the warm, emotional aspects of consuming the good, whereas ads for products such as credit cards, automobiles, and airline services tend to be customized to meet the needs of local consumers.

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

What is an advantage of using trains as a mode of transportation for exports?

In countries with little retail concentration, wholesalers make it easier for a firm to market its products.

Which of the following is one the key issues facing international marketing managers?

Sometimes legal or cultural factors force a firm to alter the brand names under which it sells its products.

What organizational characteristic is suggested by the standardization approach to international marketing?

Firms that use two-tiered pricing are vulnerable to charges of dumping.

The geocentric approach calls for customization of the international marketing mix.

Which of the following is asserted by advocates of standardization?

Which of the following products most likely lends itself to standardized advertising due to its universal appeal?

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.