Exam 9: Managing Communication

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According to your textbook,in the ______ perspective of communications,the language employed in the communication that occurs within the organization shapes and constructs our organizational reality.

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Communication that occurs between a number of people in a meeting or a brainstorming session is termed ______.

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Holt (2003)argues that ______ are encapsulated myths that bring products to life.

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According to your textbook's interpretation of Karl Weick (1979),communication is constructed through the organizational members' desire to ______.

(Multiple Choice)
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Bordow and Moore (1991)identify four key functions of communication processes.Communication that does not only transport facts,but also creates meaning and sense is referred to as its ______.

(Multiple Choice)
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Deal and Kennedy (1982)identify three roles that story telling play in organizations.Which one of the following is NOT one of the three?

(Multiple Choice)
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What is branding,and why is it a very important concept for organizations?

(Essay)
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According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to achieve otherwise unachievable levels of stability is ______.

(Multiple Choice)
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According to your textbook,communication,as a discipline,has its origin in Aristotle's fascination with the role and power of ______ in public speeches and events.

(Multiple Choice)
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Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the image-vision gap which refers to ______.

(Multiple Choice)
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Bordow and Moore (1991)identify four key functions of communication processes.Communication that links the organization to its environment,and provides it with an identity,a vision and mission is referred to as its ______

(Multiple Choice)
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Which one of the following is NOT a reason why branding is a key to success?

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What is meant by the term,'one cannot not communicate'?

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In intra-organizational communication,an example of horizontal communication might be when ______.

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Why does communication essentially involve power?

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According to Bordow and Moore (1991),20th-century studies on propaganda looking at the flow and effect of information in mass media laid the foundations of what is now known as ______.

(Multiple Choice)
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Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the vision-culture gap which refers to ______.

(Multiple Choice)
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Communication that is based on interdependence and each person's behaviour is a consequence of the other's behaviour is referred to as ______.

(Multiple Choice)
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Which of the following is more likely to be emphasized by the 'power' perspective of communication?

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According to your textbook,what was an early and very effective form of mass communication?

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