Hatch and Schultz (2001)argue That Expressive Organizations Align Three Major

Hatch and Schultz (2001) argue that expressive organizations align three major organizational features: vision (strategy) ,culture (employees) ,and image (brand) by analysing the three possible gaps between them.One gap is the image-vision gap which refers to ______.

A) There is conflict between the organizations vision and how the organization is being perceived in its own environment.
B) Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
C) Employees behave in ways that are inconsistent with the organizations espoused image.
D) The community has difficulty in telling the difference between the organization's vision with that of its image.

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