Exam 18: Mass Media and Mass Communication

What do we call the practice of a single corporation owning businesses that operate in different commercial sectors?

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it, along with the interpretations of those who consume it?

Which of the following is a limitation of conflict theory on the issue of elite control of media?

How do mass media produce economic inequality?

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in the mass media?

In Andrea Press and Elizabeth Cole's study of attitudes toward abortion, which of the following groups had the most consistently cohesive views?

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris. What does her behaviour illustrate?

When the first iPhone was released, Tiffany was ten years old. Approximately what age is she today?

Which of the following means of communication is increasingly less feasible due to Canada's size and complexity?

Olivia is planning to research the various ways that people decipher the hit television series Dexter (2006). As a cultural studies expert, which of the following research techniques should she use to find out how people interpret the show?

By exposing various deviants and showcasing the police and the law, along with model citizens, the media reinforce cultural ideas about who is deserving of rewards and who is deserving of punishments. What does this accomplish?

According to functionalists, what are the four functions of the mass media?

How did media conglomerates respond to Napster? How did people interested in sharing music on the Internet respond to the media conglomerates? What does this tell us about how the Internet is different from other mass media, such as television?

LMNO Corporation owns a coliseum, a hockey team, several magazines and newspapers, a television network, and various retail outlets. Which of the following concepts does LMNO Corporation exemplify?

Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?

ABC Communications Inc. owns a number of television and radio stations and several newspapers. What concept does this type of ownership reflect?

Herman and Chomsky outline three mechanisms that help to bias the news in favour of powerful corporate interests and political groups. List and discuss these biasing mechanisms.

List and discuss three drawbacks of social media, incorporating examples into your answer.

Which theoretical approach examines the ways that mass media contribute to economic inequality?

According to the textbook, what is the potential effect of the Internet on the mass media for those able to access it?