Exam 18: Mass Media and Mass Communication

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Sandra is convinced that mass media is nothing but a profit-generating machine controlled by the elite. Which theory do her ideas reflect?

(Multiple Choice)
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According to German philosopher Georg Hegel, which of the following purposes does the act of reading the newspaper every day accomplish?

(Multiple Choice)
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XYZ Communications owns a coliseum, a hockey team, several magazines and newspapers, a television network, and various retail outlets. What concept does this type of ownership reflect?

(Multiple Choice)
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Andrew faithfully reads his subscription to Maclean's magazine and The National Post as a way of staying informed about life in Canada. In doing this, what is Andrew a part of?

(Multiple Choice)
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Which of the following made possible the coordination of time and the establishment of just six time zones across Canada?

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What do we call the practice of a single corporation controlling production and distribution of various products across a number of fields?

(Multiple Choice)
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Which of the following best summarizes the way that black women have been portrayed in mainstream media?

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According to the textbook, what term is used to describe the process that is utilized on the Internet whereby companies offer small enticements to encourage viewers to "click through to a goal"?

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Many forms of mass media provide people with pleasure, relaxation, and short-term escape from their problems and worries. What function of media does this reflect?

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The television program 60 Minutes refused to broadcast a damaging interview with a former Philip Morris executive because the tobacco company threatened the network with legal action. According to Herman and Chomsky, what does this case illustrate?

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Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media. What are media engaged in when they take on this role?

(Multiple Choice)
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What do we call the practice of a single company controlling more and more production in a particular industry?

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Which of the following is one of the major factors in the rise of mass media?

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Research shows that people tend to use social media to replace telephone and face-to-face communication.

(True/False)
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Chrissy carefully monitors what her three-year-old daughter is watching on television, ensuring that she is only watching non-violent shows that teach important values like sharing, cooperation, acceptance of diversity, and so on. What function of media is Chrissy engaging?

(Multiple Choice)
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Which of the following approaches critiques functionalism for exaggerating the degree to which mass media serve the interests of all citizens?

(Multiple Choice)
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The invention of the cellphone predates the creation of the World Wide Web.

(True/False)
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What year did the first television broadcast occur in Canada?

(Multiple Choice)
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Which of the following theoretical approaches advocates the two-step model of communication?

(Multiple Choice)
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Compare and contrast mass media and face-to-face interaction.

(Essay)
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