Exam 18: Mass Media and Mass Communication

Werner is told by his editor to review the press release submitted by the Apex Copper Mine public relations office in order to write an article on the possibility of the area's proposed copper mine causing environmental pollution and health problems. Two days later, Werner is told to contact the local First Nation for a reaction to the story. According to Herman and Chomsky, what does this reflect?

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Approximately what percentage of their time do Canadians spend interacting with various media today?

Mass media provides Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, what function of media are broadcasters engaging?

What body is charged with overseeing Canada's broadcasting and telecommunications systems?

Which theorist conceptualized a distinction between time-based and space-based media?

Xavier is angry that most of the content available on the Internet is from a single source and, through various media sources, he urges people to create their own Web content. What is Xavier fighting against?

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

According to sociologist Barry Wellman, social media breed "networked individualism."

Which of the following statements best reflects a working-class woman's evaluation of a television sitcom?

News agencies rely heavily upon official press releases, news conferences, and interviews organized by large corporations and government agencies. Both routinely slant information to reflect upon themselves favourably. What is this process known as?

Explain how viewers or audience members influence mass media.

What was the dominant mass medium until the 1950s?

According to critics, what is the danger of media concentration?

Research on television representation points to little change in the way the mass media treat various minority groups.

"Top-down influence on the Internet is … enhanced by 'Web herding' and 'sparking.'" Explain the terms "top-down influence," "Web herding," and "sparking" and discuss by incorporating your personal experiences.

Which of the following countries has the greatest percentage of population with Internet access?

The Internet is less a site of globalization and more a site of American media imperialism.

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?