Exam 18: Mass Media and Mass Communication

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Although the Internet increases opportunities for authorities to monitor and control users, it also provides many means of resistance for users.

(True/False)
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How do mass media promote inequalities in society?

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Daytime television programs often show people behaving badly and audience reactions to this behaviour. Besides entertaining people, what important function do these shows fulfill?

(Multiple Choice)
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Which of the following is the chief provider of original Canadian radio and television programs?

(Multiple Choice)
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Which of the following theories focuses on the importance of media as a stress reliever in ways that maintain the social order?

(Multiple Choice)
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Are mass media audiences active or passive? Incorporate British sociologist Stuart Hall's views into your response.

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What significant technology was invented by Johannes Gutenberg?

(Multiple Choice)
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Award-winning author Saul Bellow (1964) stated that "a scandal [is] after all a sort of service to the community." Which of the following ideas does this statement reflect?

(Multiple Choice)
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Marion generally watches television for an hour or two per day to unwind after long days at work on her computer, surfing the Internet. What is she engaged with in these activities?

(Multiple Choice)
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James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server. What is this phenomenon indicative of?

(Multiple Choice)
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An award-winning journalist had information indicating a local mining company had been exceeding allowable Canadian standards for environmental pollution. Despite the story's excellent sources and factual accounts, the newspaper's editor pulled the story before it could be run. According to Herman and Chomsky, why would the editor most likely have refused to publish the story?

(Multiple Choice)
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The Internet penetration rate in Canada is second only to that of the United States.

(True/False)
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Johannes is excited to have contributed to the distribution of the first mass-media product in the Western world. What project did he assist in?

(Multiple Choice)
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What is media imperialism? Illustrate your answer.

(Essay)
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Award-winning journalist Jean Collins has factual information that a local mining corporation has been exceeding allowable Canadian standards for environmental pollution. Despite the story's excellent sources and factual accounts, the newspaper's editor pulls the story before it has run. According to Herman and Chomsky, why would the editor most likely have refused to publish the story?

(Multiple Choice)
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When asked how old she is, Amie cryptically answers, "I was born the same year as the World Wide Web-how old does that make me?" What year would you need to know to calculate Amie's age?

(Multiple Choice)
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Many social media users spend so much time online that their online identity performances start to feel like their real selves.

(True/False)
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List and discuss the three main factors that explain the rise of the mass media.

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What are mass media?

(Short Answer)
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What is the two-step flow of communication?

(Short Answer)
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