Exam 18: Mass Media and Mass Communication

How is mass media communication typically accomplished?

Habir argues passionately that media consumers are not cultural dopes or passive robots. Which theoretical perspective on mass media are his views in line with?

Jean decides to find an alternative source to run her exposé on the Apex Mine and, once published, both she and the magazine that published the story come under attack by the public relations department for the mine, who try to discredit her and the magazine. What is this process known as?

Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

Michael is planning to run for mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?

Which theorist said that mass media are extensions of the human body and human mind?

Robert believes that mass media operate in a way that makes social order possible, an idea that reflects which of the following theories?

How do mass media influence the way audiences think about the world?

Todd is really upset by the messages he is interpreting from prime-time television. According to the textbook, what action could he take that will effectively interrupt or stop the messages he receives?

Compare and contrast functionalist and conflict theories on media effects.

Why are access to the Internet and Internet content important issues in global and national perspectives?

From a sociological perspective, what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

Mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

Explain the influence of the printing press.

Senior viewers tend to be more selective and focused on their television viewing than are younger viewers.

According to the textbook, what is the largest media giant in Canada, based on revenue?

What is media endorsement of capitalism, consumerism, and democracy an example of?

Despite improvements in recent decades, according to the textbook, what do feminists and people of colour continue to criticize mainstream media for?

Regan has studied media and believes that people are active participants who interpret the ideas and information conveyed in media and then act on it if that seems personally appropriate. Which of the following approaches are Regan's views in line with?

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?