Question 1

Which of the following is not a characteristic of a global brand?

Accepted Answer

A) Global brands carry a weak quality signal suggested by their success across markets. 
B) Global brands compete mostly on cognition. 
C) Global brands are not involved in solving social problems that are linked to what they are marketing and how they conduct their business. 
D) All of these choices are characteristics of global brands. 
A) Global brands carry a weak quality signal suggested by their success across markets. 
B) Global brands compete mostly on cognition. 
C) Global brands are not involved in solving social problems that are linked to what they are marketing and how they conduct their business. 
D) All of these choices are characteristics of global brands.

Question 2

Which of the following entities has led to the significant increase in private brand goods?

Accepted Answer

A) Weak local competitors 
B) Strong intermediaries 
C) Franchised companies 
D) Credit cards 
A) Weak local competitors 
B) Strong intermediaries 
C) Franchised companies 
D) Credit cards

Question 3

Many products are developed and prototyped by ____________, which are companies, organisations or individuals who are ahead of trends or have needs that go beyond what is available at present.

Accepted Answer

A) lead users 
B) innovators 
C) massive buyers 
D) selected users 
A) lead users 
B) innovators 
C) massive buyers 
D) selected users

Question 4

Which of the following is false?

Accepted Answer

A) In truly global companies the R&D location is determined by the existence of specific skills. 
B) In companies that still employ multidomestic strategies, product development efforts amount to product modifications (e.g.making sure that a product satisfies local regulations). 
C) Some governments, such as Singapore, have offered financial rewards to multinational corporations to start or expand R&D efforts. 
D) None of the above. 
A) In truly global companies the R&D location is determined by the existence of specific skills. 
B) In companies that still employ multidomestic strategies, product development efforts amount to product modifications (e.g.making sure that a product satisfies local regulations). 
C) Some governments, such as Singapore, have offered financial rewards to multinational corporations to start or expand R&D efforts. 
D) None of the above.

Question 5

In the last few years, the global/local controversy has been most evident in branded consumer products.

Accepted Answer

A) True 
 B)False

Question 6

Many new commercially important products are initially thought of and even prototyped by users rather than manufacturers.

Accepted Answer

A) True 
 B)False

Question 7

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

Accepted Answer

A) Grand-scale economic development 
B) Being involved since this form of marketing cannot be eliminated 
C) Because most companies already have private labels 
D) Positioning pressure 
A) Grand-scale economic development 
B) Being involved since this form of marketing cannot be eliminated 
C) Because most companies already have private labels 
D) Positioning pressure

Question 8

What are the major advantages of the product portfolio approach?

Accepted Answer

The product portfolio approach provides:

Question 9

When a company wishes to improve technology transfer from the parent firm to the subsidiary, it would:

Accepted Answer

A) invest in R&D abroad. 
B) move radically rather than longitudinally. 
C) enhance information systems. 
D) invest in monument markers. 
A) invest in R&D abroad. 
B) move radically rather than longitudinally. 
C) enhance information systems. 
D) invest in monument markers.

Question 10

An advantage of the product portfolio approach is a global view of the competitive structure, especially when longer-term considerations are included.

Accepted Answer

A) True 
 B)False

Question 11

Why are international product development teams gaining popularity among multinational marketers?

Accepted Answer

In product development, multinational co

Question 12

In truly global companies, the R&D location is determined by the existence of specific skills.

Accepted Answer

A) True 
 B)False

Question 13

Another key issue affecting product planning will be _______________ concerns.Major public attention will be paid to the natural environment, ______________ pollution and ___________

Accepted Answer

A) environmental; environmental; global warming 
B) public; environmental; global warming 
C) environmental; environmental; cultural change 
D) government; environmental; global warming 
A) environmental; environmental; global warming 
B) public; environmental; global warming 
C) environmental; environmental; cultural change 
D) government; environmental; global warming

Question 14

The Japanese have the lowest degree of internationalisation in their R&D efforts compared with their European and North American counterparts.

Accepted Answer

A) True 
 B)False

Question 15

What are the three basic criteria upon which a new product competing for limited development funds is screened?

Accepted Answer

A) Procurement, production and profit 
B) Affirmative action, political sensitivity and cultural significance 
C) Market, technical and financial 
D) Channel height, weight and width 
A) Procurement, production and profit 
B) Affirmative action, political sensitivity and cultural significance 
C) Market, technical and financial 
D) Channel height, weight and width

Question 16

During the latter stages of the product development process, the emphasis is on the efficient development and design of a global product with a minimum of configuration differences and on the developing of supporting systems capabilities in each of the participating units.

Accepted Answer

A) True 
 B)False

Question 17

What does CAD stands for?

Accepted Answer

A) Computer-aided design 
B) Competitor's advantage design 
C) Computer-associated development 
D) None of the above 
A) Computer-aided design 
B) Competitor's advantage design 
C) Computer-associated development 
D) None of the above

Which of the following is not a characteristic of a global brand?

Which of the following entities has led to the significant increase in private brand goods?

Many products are developed and prototyped by ____________, which are companies, organisations or individuals who are ahead of trends or have needs that go beyond what is available at present.

Which of the following is false?

In the last few years, the global/local controversy has been most evident in branded consumer products.

Many new commercially important products are initially thought of and even prototyped by users rather than manufacturers.

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

What are the major advantages of the product portfolio approach?

When a company wishes to improve technology transfer from the parent firm to the subsidiary, it would:

An advantage of the product portfolio approach is a global view of the competitive structure, especially when longer-term considerations are included.

Why are international product development teams gaining popularity among multinational marketers?

In truly global companies, the R&D location is determined by the existence of specific skills.

Another key issue affecting product planning will be ___ concerns.Major public attention will be paid to the natural environment, pollution and _

The Japanese have the lowest degree of internationalisation in their R&D efforts compared with their European and North American counterparts.

What are the three basic criteria upon which a new product competing for limited development funds is screened?

During the latter stages of the product development process, the emphasis is on the efficient development and design of a global product with a minimum of configuration differences and on the developing of supporting systems capabilities in each of the participating units.

What does CAD stands for?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 10: Product and brand management in international markets

Which of the following is not a characteristic of a global brand?

Which of the following entities has led to the significant increase in private brand goods?

Many products are developed and prototyped by ____________, which are companies, organisations or individuals who are ahead of trends or have needs that go beyond what is available at present.

Which of the following is false?

In the last few years, the global/local controversy has been most evident in branded consumer products.

Many new commercially important products are initially thought of and even prototyped by users rather than manufacturers.

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

What are the major advantages of the product portfolio approach?

When a company wishes to improve technology transfer from the parent firm to the subsidiary, it would:

An advantage of the product portfolio approach is a global view of the competitive structure, especially when longer-term considerations are included.

Why are international product development teams gaining popularity among multinational marketers?

In truly global companies, the R&D location is determined by the existence of specific skills.

Another key issue affecting product planning will be _______________ concerns.Major public attention will be paid to the natural environment, ______________ pollution and ___________

The Japanese have the lowest degree of internationalisation in their R&D efforts compared with their European and North American counterparts.

What are the three basic criteria upon which a new product competing for limited development funds is screened?

During the latter stages of the product development process, the emphasis is on the efficient development and design of a global product with a minimum of configuration differences and on the developing of supporting systems capabilities in each of the participating units.

What does CAD stands for?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Another key issue affecting product planning will be ___ concerns.Major public attention will be paid to the natural environment, pollution and _