Question 1

Foreign legislation affecting distribution and agents is part of what is termed 'distribution culture'.

Accepted Answer

A) True 
 B)False

Question 2

Neglect of logistics issues brings only higher costs but not the risk of eventual non-competitiveness due to diminished market share, more expensive supplies or lower profits.

Accepted Answer

A) True 
 B)False

Question 3

Three types of vessels operating in ocean shipping can be distinguished by their service.__________ offers regularly scheduled passage on established routes._________ mainly provides contractual services for individual voyages or prolonged periods of time.__________ is available for irregular routes and is scheduled only on demand.

Accepted Answer

A) Tramp service; Liner service; Bulk service 
B) Bulk service; Tramp service; Liner service 
C) Liner service; Bulk service; Tramp service 
D) Thin service; Bulk service; Tramp service 
A) Tramp service; Liner service; Bulk service 
B) Bulk service; Tramp service; Liner service 
C) Liner service; Bulk service; Tramp service 
D) Thin service; Bulk service; Tramp service

Question 4

Which consumer characteristics of the targeted customers will form the basis for the channel design decisions?

Accepted Answer

A) Station approach and income level 
B) Transactional analysis and future (predictable)categories of contingency 
C) Lifetime value 
D) Demographics and psychographics 
A) Station approach and income level 
B) Transactional analysis and future (predictable)categories of contingency 
C) Lifetime value 
D) Demographics and psychographics

Question 5

Pirates no longer exist.

Accepted Answer

A) True 
 B)False

Question 6

According to the textbook, which of the following is conducive to more direct sales?

Accepted Answer

A) Intensive coverage 
B) Selective coverage 
C) Exclusive coverage 
D) Inclusive coverage 
A) Intensive coverage 
B) Selective coverage 
C) Exclusive coverage 
D) Inclusive coverage

Question 7

Carbon footprint is not as relevant as it was it the past due to more efficient international logistics.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about pirates is correct?

Accepted Answer

A) Pirates are no longer relevant due to ships with a more advanced security systems. 
B) Tracking down pirates is relatively cheap. 
C) In spite of large corporate investments to build security, new attacks happen daily. 
D) South American shores represent the greatest danger to shipping companies. 
A) Pirates are no longer relevant due to ships with a more advanced security systems. 
B) Tracking down pirates is relatively cheap. 
C) In spite of large corporate investments to build security, new attacks happen daily. 
D) South American shores represent the greatest danger to shipping companies.

Question 9

The term 'coverage' includes the quality of the representations of a company's products.

Accepted Answer

A) True 
 B)False

Question 10

Selective coverage entails having a number of intermediaries for each area to be penetrated.

Accepted Answer

A) True 
 B)False

Question 11

_____________ is instrumental in getting the merchandise to the ultimate destination in a safe, maintainable and presentable condition.

Accepted Answer

A) Insurance 
B) Shipping documents 
C) Packaging 
D) Bill of packaging 
A) Insurance 
B) Shipping documents 
C) Packaging 
D) Bill of packaging

Question 12

Which of the following is not an advantage of a single distributor?

Accepted Answer

A) Promotional activities 
B) Less noise in communication channel 
C) More economical logistics flows 
D) Elimination of intra-brand competition 
A) Promotional activities 
B) Less noise in communication channel 
C) More economical logistics flows 
D) Elimination of intra-brand competition

Question 13

Global internet penetration grew at a rate of approximately 550 per cent from 2000 to 2012.

Accepted Answer

A) True 
 B)False

Question 14

The ________________minimises the firm's overall logistics cost within the entire system.Its implementation requires that the members of the system understand the sources of costs.

Accepted Answer

A) total cost concept 
B) profit maximisation concept 
C) cost-based concept 
D) trade-off concept 
A) total cost concept 
B) profit maximisation concept 
C) cost-based concept 
D) trade-off concept

Question 15

Which of the following is incorrect?

Accepted Answer

A) Sometimes, management goals may conflict with the best possible channel design. 
B) Starbucks invests very little capital in international expansion (less than 5 per cent of revenue), and local partners bear all business risk. 
C) Coca-Cola wins increased sales at the expense of displaced competition and a much lower cost-to-serve. 
D) The term 'continuity' is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation. 
A) Sometimes, management goals may conflict with the best possible channel design. 
B) Starbucks invests very little capital in international expansion (less than 5 per cent of revenue), and local partners bear all business risk. 
C) Coca-Cola wins increased sales at the expense of displaced competition and a much lower cost-to-serve. 
D) The term 'continuity' is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.

Question 16

What is the most important document to the shipper, carrier and buyer?

Accepted Answer

A) Shipper export declaration 
B) Bill of landing 
C) Shipper agreement contract 
D) Packing list 
A) Shipper export declaration 
B) Bill of landing 
C) Shipper agreement contract 
D) Packing list

Question 17

Because most marketers have a vested interest in the distribution of their products, they structure the channel relationships so that they control the distribution systems from manufacturer to customer.

Accepted Answer

A) True 
 B)False

Foreign legislation affecting distribution and agents is part of what is termed 'distribution culture'.

Neglect of logistics issues brings only higher costs but not the risk of eventual non-competitiveness due to diminished market share, more expensive supplies or lower profits.

Which consumer characteristics of the targeted customers will form the basis for the channel design decisions?

Pirates no longer exist.

According to the textbook, which of the following is conducive to more direct sales?

Carbon footprint is not as relevant as it was it the past due to more efficient international logistics.

Which of the following statements about pirates is correct?

The term 'coverage' includes the quality of the representations of a company's products.

Selective coverage entails having a number of intermediaries for each area to be penetrated.

_____________ is instrumental in getting the merchandise to the ultimate destination in a safe, maintainable and presentable condition.

Which of the following is not an advantage of a single distributor?

Global internet penetration grew at a rate of approximately 550 per cent from 2000 to 2012.

The ________________minimises the firm's overall logistics cost within the entire system.Its implementation requires that the members of the system understand the sources of costs.

Which of the following is incorrect?

What is the most important document to the shipper, carrier and buyer?

Because most marketers have a vested interest in the distribution of their products, they structure the channel relationships so that they control the distribution systems from manufacturer to customer.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 8: Channels of distribution and logistics

Foreign legislation affecting distribution and agents is part of what is termed 'distribution culture'.

Neglect of logistics issues brings only higher costs but not the risk of eventual non-competitiveness due to diminished market share, more expensive supplies or lower profits.

Which consumer characteristics of the targeted customers will form the basis for the channel design decisions?

Pirates no longer exist.

According to the textbook, which of the following is conducive to more direct sales?

Carbon footprint is not as relevant as it was it the past due to more efficient international logistics.

Which of the following statements about pirates is correct?

The term 'coverage' includes the quality of the representations of a company's products.

Selective coverage entails having a number of intermediaries for each area to be penetrated.

_____________ is instrumental in getting the merchandise to the ultimate destination in a safe, maintainable and presentable condition.

Which of the following is not an advantage of a single distributor?

Global internet penetration grew at a rate of approximately 550 per cent from 2000 to 2012.

The ________________minimises the firm's overall logistics cost within the entire system.Its implementation requires that the members of the system understand the sources of costs.

Which of the following is incorrect?

What is the most important document to the shipper, carrier and buyer?

Because most marketers have a vested interest in the distribution of their products, they structure the channel relationships so that they control the distribution systems from manufacturer to customer.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters