Question 1

The role of advanced technology and its effect on international marketing is even more apparent:

Accepted Answer

A) with respect to advances in communications systems. 
B) in the need for places to adapt to changing transportation systems. 
C) when a city is favourably located along transportation lines. 
D) when movement provides a structure for different places to relate to each other. 
A) with respect to advances in communications systems. 
B) in the need for places to adapt to changing transportation systems. 
C) when a city is favourably located along transportation lines. 
D) when movement provides a structure for different places to relate to each other.

Question 2

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

Accepted Answer

A) developing a uniform currency worldwide. 
B) marketing management. 
C) looking at occupants, objects, occasions and objectives. 
D) testing markets. 
A) developing a uniform currency worldwide. 
B) marketing management. 
C) looking at occupants, objects, occasions and objectives. 
D) testing markets.

Question 3

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

Accepted Answer

A) the language and aesthetics of any cultural group targeted. 
B) the cultural differences in the expanded client base. 
C) the six 'p's of international marketing. 
D) the scientific aspects of international marketing. 
A) the language and aesthetics of any cultural group targeted. 
B) the cultural differences in the expanded client base. 
C) the six 'p's of international marketing. 
D) the scientific aspects of international marketing.

Question 4

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

Accepted Answer

A) True 
 B)False

Question 5

World trade has made:

Accepted Answer

A) information easier to gather, manipulate, analyse and disseminate. 
B) the pressure to gather information lessen. 
C) information easier to gather and disseminate. 
D) the price of information more easily manipulated. 
A) information easier to gather, manipulate, analyse and disseminate. 
B) the pressure to gather information lessen. 
C) information easier to gather and disseminate. 
D) the price of information more easily manipulated.

Question 6

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

Accepted Answer

A) True 
 B)False

Question 7

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

Accepted Answer

A) Hard power 
B) Soft power 
C) Influential power 
D) Media power 
A) Hard power 
B) Soft power 
C) Influential power 
D) Media power

Question 8

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Accepted Answer

A) popularise bureaucratic movement and entice more individuals into government service. 
B) restrict the impact of global trade and financial flows. 
C) increase income into the government. 
D) capitalise on technology and enforce worldwide standards. 
A) popularise bureaucratic movement and entice more individuals into government service. 
B) restrict the impact of global trade and financial flows. 
C) increase income into the government. 
D) capitalise on technology and enforce worldwide standards.

Question 9

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Accepted Answer

A) currency flows. 
B) trade levels. 
C) domestic policy. 
D) wholesalers who take possession of the product prior to sale. 
A) currency flows. 
B) trade levels. 
C) domestic policy. 
D) wholesalers who take possession of the product prior to sale.

Question 10

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

Accepted Answer

A) The worldwide oil crisis of 1970 
B) Gulf War One and Gulf War Two 
C) The Second World War 
D) The opening of the Suez Canal 
A) The worldwide oil crisis of 1970 
B) Gulf War One and Gulf War Two 
C) The Second World War 
D) The opening of the Suez Canal

Question 11

__________________has long been the mantra in the marketing world.

Accepted Answer

A) 'Think locally, act globally' 
B) 'Think globally, act locally' 
C) 'Think globally, act globally' 
D) 'Think regionally, act globally' 
A) 'Think locally, act globally' 
B) 'Think globally, act locally' 
C) 'Think globally, act globally' 
D) 'Think regionally, act globally'

Question 12

Briefly describe the four processes of marketing.

Accepted Answer

The actual process of marketing consists

Question 13

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

Accepted Answer

A) skills and qualifications. 
B) culture, race and religion. 
C) natural resources, skills and qualifications. 
D) traditions, history and culture. 
A) skills and qualifications. 
B) culture, race and religion. 
C) natural resources, skills and qualifications. 
D) traditions, history and culture.

Question 14

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

Accepted Answer

A) True 
 B)False

Question 15

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Accepted Answer

A) True 
 B)False

Question 16

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

Accepted Answer

A) True 
 B)False

Question 17

A lowering of interest rates will cause:

Accepted Answer

A) domestic consumers to be happier. 
B) national capital account creation. 
C) an outflow of money from the country. 
D) domestic consumers to be happier and an outflow of money from the country. 
A) domestic consumers to be happier. 
B) national capital account creation. 
C) an outflow of money from the country. 
D) domestic consumers to be happier and an outflow of money from the country.

The role of advanced technology and its effect on international marketing is even more apparent:

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

World trade has made:

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

__________________has long been the mantra in the marketing world.

Briefly describe the four processes of marketing.

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

A lowering of interest rates will cause:

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 1: Introduction to international marketing

The role of advanced technology and its effect on international marketing is even more apparent:

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

World trade has made:

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

__________________has long been the mantra in the marketing world.

Briefly describe the four processes of marketing.

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

A lowering of interest rates will cause:

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters