Exam 21: Medical Practice Marketing and Customer Service

Patients expect to be treated according to the __________ rule.

Which of the following is not typically available through the patient information web portal?

The phase of planning during which the problem or goals are reviewed is the _____________ stage.

Patients should be treated the same way as the medical assistant would want to be treated.

Patients expect the staff to treat them with

Which of the following categories evaluates the advantage a healthcare facility would have over its competitors?

A word or graphic on a page that takes the viewer to another page or another website is called a

Poorly chosen phrases that suggest poor attitudes give the patient or visitor a(n)__________ view of the facility.

Staff meetings are not good times to brainstorm about target markets.

The provider's _____________ of the practice of medicine greatly influences the office's mission statement.

A URL is a web address.

The most important part of the website is the graphics.

Providing helpful,personal service usually impresses even the most difficult patient.

The medical assistant can play a role in practice branding by

Patient navigators are healthcare providers,so they can offer any type of medical advice and prescribe medication or therapy.The role of the patient navigator is to identify the barriers to healthcare and work with the health insurance system to overcome these obstacles.

Providing all employees with business cards is not a good strategy for a new practice.

The four Ps do not include

Providing good customer service is a(n)____________ that each employee must make in the medical facility.

Providers in college towns may want to offer __________ rates for medical services.

Creating or changing attitudes,beliefs,and perceptions by influencing people with purchased broadcast time,print space,or other forms of written and visual media is called _____________.