Question 1

Free promotional ideas are rarely effective.

Accepted Answer

A) True 
 B)False  False

Question 2

In order for the search engine to pick up the website,the web designer includes appropriate key words in the website developer code.Key words and code should be updated on a regular basis by medical office management.

Accepted Answer

A)  Both statements are true. 
B)  Both statements are false. 
C)  The first statement is true;the second is false. 
D)  The first statement is false;the second is true. 
A)  Both statements are true. 
B)  Both statements are false. 
C)  The first statement is true;the second is false. 
D)  The first statement is false;the second is true. C

Question 3

A specific group of individuals to whom the marketing plan is focused is the ___________ market.

Accepted Answer

target

Question 4

Each office needs a(n)__________ statement that identifies the reason the office exists.

Accepted Answer

The answer of Each office needs a(n)__________ statement that identifies...

Question 5

Most public relations strategies are expensive.

Accepted Answer

A) True 
 B)False

Question 6

Health fairs offer the physician a means of reaching new patients in the community.

Accepted Answer

A) True 
 B)False

Question 7

When an effort is made to create or change an attitude,belief,or perception through purchased broadcast time or print space,the company is usually

Accepted Answer

A)  advertising. 
B)  conducting public relations. 
C)  performing public service. 
D)  None of the above 
A)  advertising. 
B)  conducting public relations. 
C)  performing public service. 
D)  None of the above

Question 8

Advertising involves creating or changing attitudes,beliefs,and perceptions by influencing people with free forms of written and visual media.Public relations relies more on costly news broadcasts or reports and magazine or newspaper articles to reach the audience.

Accepted Answer

A)  Both statements are true. 
B)  Both statements are false. 
C)  The first statement is true;the second is false. 
D)  The first statement is false;the second is true. 
A)  Both statements are true. 
B)  Both statements are false. 
C)  The first statement is true;the second is false. 
D)  The first statement is false;the second is true.

Question 9

The process involved in creating a unique name and image in the customer's mind mainly through advertising campaigns with a consistent theme is called ___________.

Accepted Answer

The answer of The process involved in creating a unique...

Question 10

Without __________,many businesses fail.

Accepted Answer

A)  insurance benefits 
B)  growth 
C)  marketing efforts 
D)  None of the above 
A)  insurance benefits 
B)  growth 
C)  marketing efforts 
D)  None of the above

Question 11

Patients usually tell the provider if they are not receiving good customer service from the medical assistants.

Accepted Answer

A) True 
 B)False

Question 12

The medical assistant who can use social media in a professional way will be a valuable asset to the medical practice.

Accepted Answer

A) True 
 B)False

Question 13

A monthly e-newsletter is a great marketing idea.

Accepted Answer

A) True 
 B)False

Question 14

From the SWOT analysis,which of the following evaluate external economic forces?

Accepted Answer

A)  Strengths and weaknesses 
B)  Threats and weaknesses 
C)  Opportunities and threats 
D)  Strengths and opportunities 
A)  Strengths and weaknesses 
B)  Threats and weaknesses 
C)  Opportunities and threats 
D)  Strengths and opportunities

Question 15

Which of the following is the most effective way to increase the number of patients for a healthcare facility?

Accepted Answer

A)  Effective Internet marketing campaign 
B)  Word of mouth 
C)  Customer service 
D)  Employee incentive to sign up patients 
A)  Effective Internet marketing campaign 
B)  Word of mouth 
C)  Customer service 
D)  Employee incentive to sign up patients

Question 16

Medical assistants should not be expected to provide good customer service along with their other duties.

Accepted Answer

A) True 
 B)False

Question 17

_____________ boxes are a great way to get patient and employee input.

Accepted Answer

The answer of _____________ boxes are a great way to...

Question 18

The employees of the office should be involved in promoting the practice because

Accepted Answer

A)  the provider has services to offer the community. 
B)  a full schedule is more financially rewarding for the provider. 
C)  the employees should see the practice as a business. 
D)  All of the above 
A)  the provider has services to offer the community. 
B)  a full schedule is more financially rewarding for the provider. 
C)  the employees should see the practice as a business. 
D)  All of the above

Question 19

Keeping the office open later one night per week is a marketing strategy.

Accepted Answer

A) True 
 B)False

Question 20

One of the most popular and beneficial resources available to patients is the provider's ________________.

Accepted Answer

Internet s

Exam 21: Medical Practice Marketing and Customer Service

Free promotional ideas are rarely effective.

In order for the search engine to pick up the website,the web designer includes appropriate key words in the website developer code.Key words and code should be updated on a regular basis by medical office management.

A specific group of individuals to whom the marketing plan is focused is the ___________ market.

Each office needs a(n)__________ statement that identifies the reason the office exists.

Most public relations strategies are expensive.

Health fairs offer the physician a means of reaching new patients in the community.

When an effort is made to create or change an attitude,belief,or perception through purchased broadcast time or print space,the company is usually

Advertising involves creating or changing attitudes,beliefs,and perceptions by influencing people with free forms of written and visual media.Public relations relies more on costly news broadcasts or reports and magazine or newspaper articles to reach the audience.

The process involved in creating a unique name and image in the customer's mind mainly through advertising campaigns with a consistent theme is called ___________.

Without __________,many businesses fail.

Patients usually tell the provider if they are not receiving good customer service from the medical assistants.

The medical assistant who can use social media in a professional way will be a valuable asset to the medical practice.

A monthly e-newsletter is a great marketing idea.

From the SWOT analysis,which of the following evaluate external economic forces?

Which of the following is the most effective way to increase the number of patients for a healthcare facility?

Medical assistants should not be expected to provide good customer service along with their other duties.

_____________ boxes are a great way to get patient and employee input.

The employees of the office should be involved in promoting the practice because

Keeping the office open later one night per week is a marketing strategy.

One of the most popular and beneficial resources available to patients is the provider's ________________.

Competency-Based Education and the Medical Assistant Student

The Medical Assistant and the Healthcare Team

Professional Behavior in the Workplace

Therapeutic Communications

Patient Education

Medicine and Law

Medicine and Ethics

Technology and Written Communication in the Medical Office

Telephone Techniques

Scheduling Appointments and Patient Processing

Daily Operations in the Ambulatory Care Setting

The Health Record

Administrative Pharmacology Applications

Basics of Diagnostic Coding

Basics of Procedural Coding

Basics of Health Insurance

Medical Billing and Reimbursement

Patient Accounts,collections and Practice Management

Banking Services and Procedures

Supervision and Human Resources Management

Safety and Emergency Practices

Career Development and Life Skills

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