Exam 8: Social Media Information Systems

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Social media users include only individuals and not organizations that use social media sites.

(True/False)
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A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.

(Multiple Choice)
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James decides to create an app that keeps up with miles on the car. He offers the app for free, but if a user wants a report sent to them they have to upgrade the app. This revenue model is referred to as ________.

(Multiple Choice)
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Social media is widely used in business-to-business relationships and not in business-to-customer relationships.

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Social media fundamentally changes the balance of power among users, their communities, and organizations.

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________ is the use of information technology to support the sharing of content among networks of users.

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Which of the following is a use of social media (SM) in human resources?

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Use of social media to recruit and evaluate potential employees is prohibited.

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Explain the software component of social media information systems (SMIS) with respect to each of the three organizational roles.

(Essay)
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What was the purpose of traditional customer relationship management (CRM)?

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eBay often solicits customers to provide feedback on their eBay experience; this is an example of crowdsourcing.

(True/False)
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Explain the procedure component of social media information systems (SMIS) with respect to a user and an organization.

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Social media communities develop and operate their own custom, proprietary, social networking application software.

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