Question 1

Which of the following statements is TRUE of using social media to advance organizational strategies?

Accepted Answer

A)  The unpredictability of dynamic processes like social media is encouraged in supply chains. 
B)  Solving supply chain problems via social media reinforces an organization's sense of privacy. 
C)  Users who have no financial incentive are willing to provide reviews to the buyer community. 
D)  Organizations who sell to developer networks are the last to adopt SM-based customer support. 
A)  The unpredictability of dynamic processes like social media is encouraged in supply chains. 
B)  Solving supply chain problems via social media reinforces an organization's sense of privacy. 
C)  Users who have no financial incentive are willing to provide reviews to the buyer community. 
D)  Organizations who sell to developer networks are the last to adopt SM-based customer support.

Question 2

The primary risk of ________ is the loss of control.

Accepted Answer

A)  peer-to-peer support 
B)  social media 
C)  structured supply chain processes 
D)  limited supply chain processes 
A)  peer-to-peer support 
B)  social media 
C)  structured supply chain processes 
D)  limited supply chain processes

Question 3

Chief Digital Officer (CDO) is a position responsible for developing and managing innovative social media programs.

Accepted Answer

A) True 
 B)False

Question 4

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.

Accepted Answer

A)  employee recruitment 
B)  employee communication 
C)  employee evaluation 
D)  employee termination 
A)  employee recruitment 
B)  employee communication 
C)  employee evaluation 
D)  employee termination

Question 5

Social media is creating new job titles, new responsibilities, and the need for new types of training.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following indicates a risk of using social media in human resources?

Accepted Answer

A)  recruiting employees for vacant jobs only through social media and not otherwise 
B)  determining employee performance through social media 
C)  probing employee personal and social life through social media 
D)  making errors in forming conclusions about employees through social media 
A)  recruiting employees for vacant jobs only through social media and not otherwise 
B)  determining employee performance through social media 
C)  probing employee personal and social life through social media 
D)  making errors in forming conclusions about employees through social media

Question 7

Users do not click on mobile ads.

Accepted Answer

A) True 
 B)False

Question 8

Web surfers cannot filter out advertising content.

Accepted Answer

A) True 
 B)False

Question 9

If you enjoy social media and desire an executive position, which position would be right for you?

Accepted Answer

A)  Chief Operating Officer 
B)  Chief Digital Officer 
C)  Chief Social Media Strategist 
D)  Chief Financial Officer 
A)  Chief Operating Officer 
B)  Chief Digital Officer 
C)  Chief Social Media Strategist 
D)  Chief Financial Officer

Question 10

Explain the data component of social media information systems (SMIS).

Accepted Answer

Social media (SM) data falls into two ca

Question 11

Operations use social media to improve communication channels with their customers, but not within an organization.

Accepted Answer

A) True 
 B)False

Question 12

Social media is a convergence of disciplines.

Accepted Answer

A) True 
 B)False

Question 13

Connection data differentiates social media information systems (SMIS) from Web site applications.

Accepted Answer

A) True 
 B)False

Question 14

Web sites and social networking sites both present user and responder content, but only social networking applications store and process connection data.

Accepted Answer

A) True 
 B)False

Question 15

Value chains determine unstructured business processes.

Accepted Answer

A) True 
 B)False

Question 16

All of these are revenue models for social media EXCEPT ________.

Accepted Answer

A)  freemium 
B)  advertising 
C)  pay-per-click 
D)  peer-to-peer 
A)  freemium 
B)  advertising 
C)  pay-per-click 
D)  peer-to-peer

Question 17

Social media enables people to form communities, which are groups of people related by a common interest.

Accepted Answer

A) True 
 B)False

Question 18

Conversion rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by an advertiser.

Accepted Answer

A) True 
 B)False

Question 19

One way to measure the success of your social networking efforts is through an online service such as ________.

Accepted Answer

A)  Facebook 
B)  social capital 
C)  Klout 
D)  influencer 
A)  Facebook 
B)  social capital 
C)  Klout 
D)  influencer

Question 20

Informality in procedures means that unintended consequences are common in social media.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

Which of the following statements is TRUE of using social media to advance organizational strategies?

The primary risk of ________ is the loss of control.

Chief Digital Officer (CDO) is a position responsible for developing and managing innovative social media programs.

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.

Social media is creating new job titles, new responsibilities, and the need for new types of training.

Which of the following indicates a risk of using social media in human resources?

Users do not click on mobile ads.

Web surfers cannot filter out advertising content.

If you enjoy social media and desire an executive position, which position would be right for you?

Explain the data component of social media information systems (SMIS).

Operations use social media to improve communication channels with their customers, but not within an organization.

Social media is a convergence of disciplines.

Connection data differentiates social media information systems (SMIS) from Web site applications.

Web sites and social networking sites both present user and responder content, but only social networking applications store and process connection data.

Value chains determine unstructured business processes.

All of these are revenue models for social media EXCEPT ________.

Social media enables people to form communities, which are groups of people related by a common interest.

Conversion rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by an advertiser.

One way to measure the success of your social networking efforts is through an online service such as ________.

Informality in procedures means that unintended consequences are common in social media.

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